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What to know about email marketing in a pandemic world

The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns

Email Marketing 2020-11-16

Tips for optimizing holiday email marketing campaigns

With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might

Email Marketing 2020-11-06

Heres how email marketers can stay sane amid this holiday seasons uncertainty

Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about 2020 holiday planning. I wrote some of that advice, too, like my September

Email Marketing 2020-10-21

How to bring more value to your email marketing

The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But

Email Marketing 2020-09-25

Predictions for holiday 2020 V400.0? Be ready for anything

So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four

Email Marketing 2020-09-17

How a UK food provider went from B2B to D2C in 7 days

Food and technology have been on everyone’s mind in the past six months, and for SAP CX these two worlds collided this spring in a 7-day span when its SAP

Email Marketing 2020-09-15

Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that

Email Marketing 2020-09-14

Business stress is no excuse to spam

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we

Email Marketing 2020-08-04

Rethinking progressive profiling to find out whats happening with your customers now

Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had logged 130,000 work miles in the air and

Email Marketing 2020-07-17

Marketings new challenge: Moving to the next normal

At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered whether marketing would be harder as

Email Marketing 2020-05-18