Lyf Dose

Up your email marketing game in 2020

Email optimization and deliverability go hand-in-hand when it comes to sending emails, and that’s why MarTech Today created the very first resource for marketing professionals that encompasses the elements of

Email Marketing 2020-01-15

Why 75% of Your Marketing Emails Are Never Read

Emails have a short life. But many don’t have a

Email Marketing 2020-01-13

Mailchimp claims over 60% share of email industry in latest report

Mailchimp has released its first annual report since 2016, highlighting a number of key milestones for the email platform turned all-in-one marketing platform. The company claims a 60.51% share of

Email Marketing 2020-01-08

Your ability to adapt and learn is essential to your success in 2020

Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020 predictions and prognostications that are rolling in. I don’t put much stock

Email Marketing 2020-01-03

Global email benchmark report indicates Government organizations increased open rates by 11% in 2019

Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having

Email Marketing 2020-01-02

3 tips to elevate your brands email program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities

Email Marketing 2019-12-27

A geeks guide to managing your email list in 2020

As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method

Email Marketing 2019-12-23

Compare 14 top marketing automation platforms

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size,

Email Marketing 2019-12-20

Email marketers: Keep growing, but also take the time to teach others

It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from

Email Marketing 2019-12-18

Conversational Emails | How To Step Up Your Email Marketing Game

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 than last

Email Marketing 2019-12-17