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Microsoft Advertising brings cash back incentives to ads

Microsoft Advertising brings cash back incentives to ads

Microsoft Advertising this week spoken several new features at their yearly summit event, Microsoft Advertising Elevate 2022. The announcements include: Cash when promotions. The biggest utterance at Elevate was the wing

SEO 2022-05-06
How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically reverted Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the days

SEO 2022-05-06
How to retain employees during the Great Resignation

How to retain employees during the Great Resignation

Any organ or visitor knows hiring top talent and good people is tough right now. The ad industry has its highest employment rate ever in a time when people are

SEO 2022-05-06
Microsoft Advertising has new certification badges, levels and a new learning center

Microsoft Advertising has new certification badges, levels and a new learning center

Microsoft Advertising has released new forerunner certification, new exams, new badges and a new learning part-way for advertisers today. Microsoft said they have “reimagined and relaunched” ¬†Learning LabOpens in new

SEO 2022-05-06
Google Responsive Search Ads: What you need to know

Google Responsive Search Ads: What you need to know

June 30 is scrutinizingly here. That’s when Google will sunset expanded text ads (ETAs). Google has given us a lot of time, translating and resources to prepare for the successor

SEO 2022-05-06
Microsoft Advertising is rolling out Auto-generated remarketing lists and more

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

Spring has been quite the rented season for Microsoft Advertising. First we heard well-nigh the news on RSA extensions subtracting an extra 60 days, then the search behemoth spoken innovate

SEO 2022-05-06
Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

Google obstructed or removed 3.4 billion ads in 2021, equal to its yearly Ads Safety Report, which was released today. Google moreover tripled the number of account-level suspensions for advertisers

SEO 2022-05-06
Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Customer Match lists will be leveraged increasingly within Google Ads, equal to an email sent to advertisers this week. These lists will soon be eligible to be used within an worth

SEO 2022-05-06
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from increasingly than 500 PPC specialists from virtually the globe. The findings imbricate search

SEO 2022-05-06
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way

SEO 2021-03-26

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