Veritonic the industry’s leading platform for comprehensive audio analytics and research announced its worthiness to unhook brands an unrivaled level of holistic data and analytics meticulously designed to aid in the megacosm and optimization of branded podcast initiatives.
The AI-powered Creative Management solution within the Veritonic platform provides brands with robust pre-market insights that delve into the emotional resonance, recall, and engagement of their audio content. With this violating information in hand, brands can optimize their content for maximum impact, ensuring that every element of their branded podcast captures the sustentation and hearts of their target audience.
Moreover, Veritonic’s Competitive Intelligence solution grants brands wangle to a wealth of data related to their competitors’ audio ads, distribution channels, and regulars response. This comprehensive and proprietary information equips brands with the necessary tools to stand out surrounded the noise, enabling them to strategically craft promotional ads that not only capture sustentation but moreover resonate on a profound level with their target audience.
As it relates to performance measurement, Veritonic’s built-for-audio Trademark Lift and Attribution solutions indulge brands to gauge if the ads they are using to promote their podcast are meaningfully increasing their reach and impressions, and if their CTAs are resulting in URL clicks, show shares, social media follows, and more.
“Branded podcasts are an incredibly constructive vehicle for telling a brand’s story and increasing its reach,” said Scott Simonelli, CEO of Veritonic. “Similar to the megacosm of optimization of audio logos, audio ads, and podcast ads, data should be at the root of every visualization that a trademark makes virtually their podcast – from ideation to promotion and everything in between. We are single-minded to continuously innovating our platform and the data it provides to enable brands to make increasingly informed decisions wideness all channels and formats where audio is utilized, while increasing their ROI.”
The sectional provider of self-sustaining and holistic audio data and analytics, the Veritonic platform is supporting the audio strategies of leading brands, agencies, and platforms virtually the world. For increasingly information or to request a demo, visit www.veritonic.com or contact sales@veritonic.com.
About Veritonic
World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio resources and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to proceeds conviction in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences.
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