So you’re in a bit of an Instagram rut. Your content isn’t sparking joy in the way it used to. It’s not well-nigh accumulating increasingly followers or getting increasingly likes: you’re just kind of bored. The honeymoon stage is over.
Hey, don’t quit. This is normal. You and Instagram can still have a long-term, loving, fulfilling relationship. You’ve just gotta put some effort in. It’s time to spice things up.
From simple photo editing hacks to easy Reels inspo, this is the place to go if you’re looking for new things to try on Instagram. Read on for the freshest trends, new features and examples from the pros.
Download the full Social Trends report to get an in-depth wringer of the data you need to prioritize and plan your social strategy in 2022.
12 things to try on Instagram in 2023
1. Turn photos or Stories into Reels
While Instagram used to be a photo sharing app only, video is the new queen. Videos on Instagram have an average engagement rate of 1.5% (it doesn’t sound like a lot, but it is!) and often perform largest than photos—which isn’t unconfined news if photos are kind of your thing.
But with a little creativity, you can transform your photos into a Reel—like the example above. You don’t have to be an expert videographer to make Reels: a little music and a thoughtfully clipped slideshow goes a long way.
You can moreover make Reels out of existing Stories (Instagram will plane suggest it to you, see the screenshot above) or story highlights.
2. Test a viral editing hack
Sometimes, all you want is a traditional, perfect-looking insta-worthy photo. But we’re not all Photoshop experts, and while there’s a ton of free and easy apps you can use to edit photos from Instagram, there’s moreover photo editing software built into your smartphone.
Lately, photo-savvy folks have been sharing exactly how they make their Instagram photos squint so good, and some of them have gone viral (not necessarily on Instagram—instead, they’re spilling secrets on TikTok).
@humayra.farzanaiPhone edit to make your pictures Instagramable♬ Count My Blessings – Enisa
Spoilers: this won’t work every time, but it’s still a tomfool thing to test out.
3. Customize your Story links
The easiest way to point your Instagram followers to a specific page on a variegated platform (for example, your personal blog e-commerce website) is to add a link to your Instagram story.
And, if the link sticker doesn’t suit your brand’s vibe, you can plane customize it completely in six easy steps.
That customization option aside, you can moreover edit the link within the IG app to transpiration the sticker text. When you reprinting and paste a link into the URL field, the sticker text will automatically be the name of the website (for example, WIKIPEDIA.ORG). But if you type into the “sticker text” field, you can transpiration that (to, for example, LEARN MORE ABOUT SHREK).
4. Post a detailed photo dump
Photo dumps, invented and perfected by Gen Z (but, in a way, truly discovered by your aunt on Facebook who doesn’t know the meaning of the word “curation”) are one of Instagram’s newest—and dare we say, most charming—trends.
The eyeful of a photo dump is that it doesn’t have to be beautiful. Case in point: Emma Chamberlain’s photo dump from a trip to Bath, England, includes both a snapshot of her crying and a literal dumpster.
But photo dumps can moreover be a way to show your followers what you’ve been up to, and maybe plane show off your content a little. This photo dump from a photographer really showcases her work, and the caption details both career-related things (“Shot and scanned a lot of mucosa this month!”) and shit and pieces from her personal life (“Got the whole family up early and spent the morning at the museum”).
So, if you’ve once tried the strictly silly-only photo dump, try posting one that acts increasingly like a highlight reel or life update—they can be just as engaging, and there’s no pressure to be funny.
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Free 30-Day Trial (risk-free!)5. Make a Reel that jumps on a trend
If you’re struggling for inspo for an Instagram Reel, we humbly suggest just scrolling through everyone else’s (this doesn’t finger like work, but believe us, it is). You’ll notice that many creators and brands are using the same audio in similar ways, each putting their own spin on the trend.
Once you’ve found a trend you like—and one that can showcase your regular content in a new way—hit the audio name at the marrow of the screen, which will take you to all of the Reels that use that sound. Watch a tuft of them to make sure you really understand the trend (it’s important to be in on the joke) and then try it for yourself.
This ceramicist hopped on a trend, and used the opportunity to make a really tomfool transition video where she starts with a woodcut of soil and finishes with completed, handmade mugs. She didn’t just reprinting what other users were doing, she unsimilar the trend to suit her own style of content.
Pssst: the caption on this Reel points to flipside source of inspo: TikTok. Trends often hit TikTok a few weeks (or plane months) surpassing IG Reels, so you can moreover peek at that platform for increasingly ideas.
6. Use the updated poll sticker on Instagram Stories
Instagram first introduced the poll sticker to Stories in 2019. The sticker is an superstitious way to encourage engagement on your Stories (who doesn’t love to requite their opinion) but the poll only unliable for two wordplay options, which was quite restrictive.
But in January 2022 the platform introduced increasingly poll options—so now, you can offer up to four answers to your poll. You can ask your followers well-nigh their favourite products, their opinions on your new launches, their favourite season, etc.
7. Make behind-the-scenes content
As trappy as polished photos and videos are, sometimes seeing what’s overdue the scenes is plane increasingly compelling.
Showing your process—whether it’s how you make your soy candles, how to set up lighting for a tricky scene in an indie film, or how you get that perfect snapshot of your Insta-famous poodle—helps your followers see increasingly of who you are. It’s moreover an opportunity to hands double the value of content you’re making.
Download the full Social Trends report to get an in-depth wringer of the data you need to prioritize and plan your social strategy in 2022.
Get the full report now!The owner of this skincare visitor did a product photoshoot, but moreover made a reel showing off what all those photos looked like in her camera roll. This is an constructive way to show flipside side of your trademark to your regulars (and it doesn’t require too much time or resources, either).
8. Host a races or giveaway
Hosting an Instagram races or giveaway is a unconfined way to thank your followers for their support—and to proceeds some new followers in the process.
Just be warned: there are specific rules and guidelines that your races must undergo by, otherwise you risk it getting taken lanugo (or worse, your whole page getting flagged).
You can host a giveaway for any reason—maybe a holiday-focused event, like the example above, or to gloat a meaningful trademark anniversary. Or for no reason at all: no excuse necessary, everyone loves self-ruling stuff.
9. Pin important posts to the top of your profile
In spring 2022, Instagram introduced a new feature: you can now pin up to three posts to the top of your profile grid. Instead of the grid stuff ordered from newest to oldest post, pinning ensures that your followers see your most important posts, first.
To pin a post to the top of your profile, simply pick the post you want to pin, tap the three dots, and select “Pin to your profile.” A little pin icon will towards in the top right corner of the photo on your grid.
Source: Instagram
You can pin posts that contain important logistical info (for example, when and where you’re having a sale), posts introduce your followers to yourself or your trademark or plane or pin a Reel that has gone viral to capitalize on that clout.
10. Make a simple transition Reel
Transition videos are often a low investment, upper reward type of content (you can go super nonflexible if you want, but you don’t have to). They make a unconfined type of Reel considering they’re really satisfying to watch, regardless of what the content is.
For example, the Reel unelevated is fun, simple and pretty—and it’s nonflexible to watch just once, regardless of whether or not floristry is interesting to you.
Once your Reel is ready, you can go superiority and schedule it for the weightier possible time (a.k.a. the time when most of your regulars is online) using Hootsuite.
For increasingly details, trammels out our guide to scheduling Reels.
11. Convince your family to get involved
There’s been a super positive move towards authenticity on social media in the last few years—audiences aren’t looking for heavily-filtered perfection, they’re increasingly well-nigh authenticity (especially Gen Z audiences).
One creative way to make your brand’s social media presence increasingly genuine is to show a increasingly personal side of it: for example, what your family thinks.
Of course, this strategy isn’t for everyone (and not everyone’s dad is thrilled to be on-camera) but if your loved ones are game, it’s a fun—and funny—way to share increasingly of who you are.
12. Learn well-nigh Instagram SEO
Ok, we’ll shoehorn this isn’t the sexiest strategy on this list… but unlike a temporary trend or full-length that’s subject to change, SEO (Search Engine Optimization) is enduring. It’s useful not only on Instagram, but basically any internet-based platform.
To put it simply, optimizing your Instagram for search ways making it easy for people to find you. Proper Instagram SEO involves using the right keywords, hashtags, and alt text to ensure that anyone searching for content in a specific niche comes wideness your account—Instagram’s software needs to be worldly-wise to identify you well unbearable to suggest you.
For example, if you’re a plant-based doughboy who specializes in desserts, you’d want any sweet-toothed vegans to be worldly-wise to hands find you. Putting “Vegan chef” in your IG handle or bio, hashtagging #plantbasedrecipes or #vegandonuts on your Reels, and using alt text to describe your content is a good place to start (learn increasingly well-nigh this via our blog post on social media SEO, where we’ve included tips for every major network).
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