When people think of landing pages, they typically think of long-form sales reprinting and a suspicious sign-up form. However, if you need landing pages but don’t want to saddle visitors with 900 words of design-challenged sales copy, there’s a increasingly profitable option: video.
In December 2021, Wyzowl surveyed just under 600 people, including marketing professionals and consumers. The visitor found that 88% of people bought a product without watching a video related to it. The same survey asked people how they would like to learn well-nigh a product: 73% said they preferred to do it through short videos, while only 11% said they favored text-based pages.
Any visitor can quickly create profitable video landing pages using the right tools, videos, and video player styles. Excluding videos from your sales page will leak top- and mid-funnel traffic to competitor sites using the format consumers want to watch the most: video.
3 styles of landing page video players
How visible your video is on the page affects whether someone will click on it and get persuaded to buy your product. Without all, potential customers won’t understand the benefits of your product if they can’t find the video explaining them.
It’s most constructive to use one of three tried-and-true video player styles. Each has its benefits. Segregate the one most towardly for the type of consumer you are trying to reach.
1. Shy
A shy video player is small in relation to the rest of the elements on your landing page. The landing page revolves virtually traditional landing page content like copy, and the online video supports the sales page’s argument. Since the video doesn’t dominate the page, you can exhibit other data points well-nigh the product’s efficacy or offer social proof like testimonials.
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Slack uses a video to explain what a Slack waterworks is. The video is unelevated the fold, seeming without Slack has shared the benefits of using channels. Anyone who scrolls to the video’s position wants to learn well-nigh channels. As a result, video viewers will thoughtfully listen to the product’s value propositions and consider trying it.
2. Forward
The forward video player appears as soon as visitors enter your website, whilom the fold. It is prominent and stands out from other page elements. Copy, tables, and images are unelevated the fold, tackling worldwide objections and providing remoter context.
This video player style gives readers flexibility. They can see the benefits of your product on the page and use the video for increasingly context. Since the video player is whilom the fold, readers know where it is as soon as they load the page and can play it whenever they want.
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360Learning embedded a video on its homepage that presents a worldwide situation in which its learning management system is helpful. The video is next to a subhead that says, “Discover the LMS for collaborative learning.” This message encourages visitors to click on the video without forcing them to watch it as a full-screen video would.
3. Bold
The unvigilant video player persuades visitors to buy your product without help from comparison tables, testimonials, or other landing page elements. The video player takes up the unshortened screen, and the rest of the landing page disappears when people click the video.
This video player style works weightier for companies confident in writing a script, designing a storyboard, and producing a video so engaging it can single-handedly turn viewers into customers. Without many elements to squint at, visitors can watch the video and go straight into ownership your product.
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Dolby embedded a full-screen video on a landing page promoting its Dolby Atmos: a technology that makes songs sound clearer and increasingly immersive. The video auto-plays when visitors reach the landing page to grab their sustentation and persuade them to watch testimonials from Dolby Atmos users.
3 video landing page megacosm tools to build your sales page
Landing page megacosm tools provide tips and templates to help you momentum visitors to buy from you. They build their templates based on existing profitable pages, and you can reprinting them in just a few clicks. Using tested designs will raise the odds of running a successful sales page.
1. Unbounce
Unbounce offers dozens of customizable video landing page templates. Its team runs conversion tests on templates surpassing launching them. As a result, you will scrutinizingly certainly increase your conversion rate.
You can sign up for a self-ruling 14-day trial to try templates surpassing committing to a premium plan, starting at $81 per month. Also, you can segregate between over 200 templates created by others in the ThemeForest marketplace.
2. Leadpages
Leadpages is a simple-to-use landing page megacosm platform for those willing to test many templates or their own landing page structures. Its conversion guidance full-length predicts how likely your page is to convert potential customers and suggests tweaks to modernize its performance. You can confidently edit any template without fear of well-expressed your chances of stuff profitable.
You can sign up for an worth to scan all the templates it offers. These templates include video landing pages for sales, webinar registrations, email opt-ins, live events, and video undertow series.
3. HubSpot
HubSpot has a marketplace with video landing page templates customers can use on their projects. Each diamond comes with conversion rate data based on past performance. So, plane if you don’t use the templates, you can reprinting portions of their style to uplift your page’s conversion rate.
Landing page templates are part of HubSpot’s CMS Hub and Marketing Hub products, starting at $23 and $45 a month. You can request a demo to see its features.
3 weightier practices to create the perfect landing page video
The traits of a successful landing page video aren’t intuitive. A video that converts users on social media might not convince landing page visitors to buy your product. You need to diamond your landing page video for the right audience. There are three traits your embedded video should have to raise the odds of running a good sales page.
First, they should be shorter than two minutes considering a visitor’s sustentation span is short. You should be worldly-wise to make a specimen for why your product is worth ownership without losing the reader’s attention. According to Google, the platonic length for a video ad is 30 seconds.
Your video should moreover present the most relevant information at the beginning: features, benefits, and results. This helps the reader understand the value of your product right away, which will make them interested unbearable to alimony watching.
Finally, make sure your undeniability to whoopee is visible throughout the video or immediately without it ends. While videos that take over the screen help viewers stay focused on your video, you can lose customers if visitors can’t find your CTA.
Those who use CTAs that towards and disappear on the screen within a few seconds should present them in the middle of the video. According to Wistia, this position leads to the highest conversion rates.
Create a video for your landing page using Vyond
There are several ways to incorporate video into your landing pages to supplement or replace long sales copy. You can use it to present your value propositions, present specimen studies, or show typical use cases of your product.
Vyond helps you create an engaging video for your landing page without previous volatility experience. Our set of volatility tools lets you include the characters, charts, and props necessary to prove why your product is the leading solution in the market.
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