How to Conduct a Social Media Audit

You're watching a section of the free HubSpot Academy Social Media Certification course. Finish the course here: http://bit.ly/2TsV9IH You have an idea of who your buyer is, youve figured out what channels to use and have started posting on your social media channels. But how do you know if what you are doing is working? Are you posting the right content? Is your audience responding? Is there a return on investment, or ROI, in your social campaigns? Or, are you even investing in the right things? Thats where social metrics come in. Lets start by learning how to look at all of your data as a whole and set up some benchmarks for future reporting. Youll want to conduct a social media audit a hard look at the data from all your social accounts and the social conversations about your brand and your competitors.