How to Prepare Your eCommerce Store For Black Friday and Cyber Monday 2019 | Marketing 360

Grow Your eCommerce Marketing: https://www.marketing360.com/ecommerce-marketing/?ref=yt-desc-FgjvEE7MMoo The holiday shopping frenzy is coming up, so now is the time to prepare for the Black Friday/Cyber Monday event. Heres a checklist of things to get your eCommerce store ready. #1. Organize Your Sale Inventory People shop for bargains on Black Friday and Cyber Monday, so youll need to organize the inventory you want to highlight. Consider your most popular gifts and inventory you want to move. Make sure you have plenty of inventory of your hottest sellers. #2. Develop Your Ad Campaigns Begin to plan and develop the campaigns youll run over Black Friday at least a month in advance. Create specific campaigns for Black Friday and Cyber Monday with collateral designed for those days. Likewise, plan and create all retargeting campaigns that youll use to follow-up after the weekend passes. You can create new lists based on people who interacted with you on social, watched a video, or visited landing page over the weekend. #3. Prepare Your Budget The holiday season is a period where you need to set aside a specific budget that will allow you to compete. Expect to spend more to maintain your visibility. Run your numbers. Make sure you can run ads to the right audiences and sell your products while still turning a profit. #4. Audience Targeting Analyze and segment your audiences to target your ads to high probability shoppers. Segment campaigns running to new audiences so the demographics hit your prime targets. The Black Friday weekend is not the time to experiment with unknown audience segments because of increased advertising costs. Set-up and prepare your RLSA Ads and in-market audiences with Black Friday specific ads. Run some of these campaigns, along with retargeting ads, in the weeks prior to Black Friday to make people aware of the deals youre offering. #5. Email Campaigns Plan an email campaign that will let people know about the deals you offer. Offer special deals to people on this list or plan a series of offers leading up to the holiday weekend. #6. Landing Pages Create specific landing pages that highlight all your Black Friday/Cyber Monday deals. Use bold headlines that showcase products, deals, and discounts. Be sure to maintain strong message match between your ads and the landing page. The ad should be about your Black Friday deals, going to a landing page that has the same product/deal. #7. Optimize Your Product Pages For an eCommerce store running holiday campaigns, your product pages are primary content. Check your product pages and make sure all your images and descriptions are up to date. Add banners for holiday discounts or offers like free shipping. #8. Check for System Glitches The mega-shopping of Black Friday/Cyber Monday is no time to discover that theres a glitch in your check-out or that your shopping product feeds arent delivering. Check your Google Shopping product feeds and make sure there are no errors, especially on the products your pushing in your holiday campaigns. Do this at least a week before you start campaigns as it can take time to fix these issues. Also, do a mock check-out and deal with any issues in your check out process. Streamline the process and make sure your deals/gift cards/promotions are easy to use and functional. Ensure that your payment processing is working without issue. #9. Competitor Analysis Check into your competition and monitor the offers theyre making over the holidays. If youre selling any of the same products, you may have match prices or have other special offers so your sales arent undercut. #10. Check Your Fulfillment Make sure that your order fulfillment process is dialed-in for the holiday rush. If you do your own order fulfillment, make sure youre staffed and ready to ship. If you struggled with this in previous years, consider hiring extra help. In the age of 2-day free shipping, you cant afford delays in fulfilling orders. Thanks for watching! Remember, with preparation, youll be in position to catch shoppers and entice them with your best deals. Youll move inventory you need to sell. Your online sales process and order fulfillment will go smoothly, improving your customers experience and de-stressing your staff at this busy time. Learn more at https://m360.us/2e35 #BlackFriday #eCommerceMarketing #CyberMonday --- Follow Us: Marketing 360® Website: https://www.marketing360.com/?ref=yt-desc-FgjvEE7MMoo Madwire® Website: https://www.madwire.com/?ref=yt-desc-FgjvEE7MMoo Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360