How to Use Tone of Voice in Social Media

You're watching a small part of our free course on social media marketing. Take the rest of that course for free here: http://bit.ly/2TqG7SP Lets talk about tone and voice in your social media content. Heres the honest truth: Humanizing your brand is no longer just an option; its a necessity. Humanizing your brand is a competitive edge in a highly competitive online world. People like to buy from people they like making connections, and they like to invest their time and money in people they can relate to. Thats why tone and voice in your messaging are so important: Having a distinct tone and voice that reflects your values can help you connect with your audience in ways that business jargon simply cant. It also sets you apart from other businesses and gets your content seen, clicked on, and engaged with. In other words, tone and voice turn your business into a brand.