Online Ordering for Restaurants - 5 Reasons You Need It | Marketing 360

If you own a restaurant Im sure youve noticed the massive adoption of apps like DoorDash and GrubHub which makes you ponder the question...does my restaurant still need online ordering on my website? The answer is yes! And here are 5 reasons why... Reason #1 - Delivery apps like DoorDash and GrubHub are great for helping you get found. Think of it like another marketing channel for you. But they take hefty cuts. That being said, paying for and managing your own delivery service is pricey also. So when you think of it that way, its probably not that bad. That said, your goal should be to try and get customers to order next time via your website! Sneak in some coupons to order from your website next time for pick-up with a nice discount thats maybe half what you have to pay to DoorDash or GrubHub! Reason #2 - A lot of people still prefer to pick-up orders vs delivery. Especially if its near work, on their way home, or if they just want to save from the additional delivery charges. etc.. So having online ordering makes it easy! Especially if they can create an account, save their orders and make the checkout process super fast via their phone. That way, it only takes a minute to place their order so its ready for pickup. Panara Bread has a pretty good process for this which my wife uses all the time! Reason #3 - The more orders you have placed through your website the more data you can leverage to improve your marketing and drive more sales. With apps like DoorDash or GrubHub the data you have access to is limited. But with your websites online ordering system its much more powerful! You can see what marketing campaigns are working best, what traffic sources drive the most sales, etc.. Such as if your Facebook campaign is driving more sales than your Instagram campaign, etc. This allows you to spend more money on whats working and less money on whats not. Reason #4 - More of a tip than a reason, but make clear buttons on your website that say Order for Delivery and Order for Pickup. This way, you can divert the delivery traffic to DoorDash or GrubHub and the Pickup traffic to your online ordering system! This makes it easy for your customers. If you offer your own delivery service, you might still want to give them the option to order via DoorDash or GrubHub if your customers prefer that experience. Reason #5 - By having your own online ordering system you can more easily manage customer loyalty programs, engagement campaigns like SMS text message blasts on slow days, etc.. Not sure what online ordering system to use that integrates with your POS? Give us a call and well help you out for free! Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing! #RestaurantMarketing #OnlineOrdering #RestaurantWebsite --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016, 2017, and 2018! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360