Social Media for Your eCommerce Business - 5 Steps to Success

Did you know that 81% of Americans use social media? Even more impressive, 65% of those users have made a purchase directly from social media. Think you dont need to worry about your social presence? Think again. Step #1 - Choose your platform The most obvious choice is Facebook. In fact, nearly 3/4s of social media sales come from Facebook! However, depending on your product and your customer demographic you may want to look at including other platforms in the mix: Instagram LinkedIn Pinterest Twitter Bonus tip: Additionally, make sure you take the extra time to verify your profiles and connect your analytics platform to them. Finally, make sure you add the retargeting or audience code from each platform to your website - youre going to need this later Choose the platform that resonates with your audience and create your profile. Step #2 - Ensure a consistent brand You need to make sure that your brand is consistent across all channels - your website and social channels should all compliment each other and your brand. Make sure that your logo, cover photos, content, copy, voice, and ads all reflect across each platform. You dont need to use the exact same images or content - but to build customer trust your brand needs to be consistent. Step #3 - Develop a content strategy and calendar Make a content posting calendar and stick with it! Customers love consistency so if they can become accustomed to seeing your posts and content youre able to rent that top of mind awareness so that when theyre ready to purchase youre their first stop. Remember, youre not going to get traffic and followers overnight. Much like an organic search strategy, it takes time and consistency to see growth. Step #4 - Time for ads! Now is the time to start your retargeting campaigns. Depending on how much site traffic you have will impact how long it takes to build an audience list on each of your social media platforms. If you connected the audience code we talked about back in Step 1 youre already ahead of the game. Create ads and perks directly focused on bringing consumers back to your site to make a purchase. Remember, on average only 97% of visitors convert the first time they visit your site. Dont miss out on additional sales because you let them go and they forget about you. Step #5 - Stick with it Remember, Facebook wasnt built in a day and your social media empire wont be either. It takes time, patience, strategy, and no small amount of skill to be successful in business. But if you want a piece of the pie youve got to grab a fork! --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/marketing360 Pinterest: https://www.pinterest.com/marketing360/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360