Marketing News

[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims
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[embedded content] A beautiful 20-something woman descends the stairs hand-in-hand with her equally beautiful five-year-old daughter. The snow is falling outside but the young mum is oblivious to the weather because she has her hand across her eyes. “Now!” shouts her husband and she lowers her hand to see….an exercise bike. “A Peloton?” she exclaims
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Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat
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Cosmo Yogurts, a range of dairy products launched by women’s glossy Cosmopolitan in 1999, has been scrapped by publisher National Magazine Company. It is believed that the yogurts were pulled off the shelves because of falling sales. The yogurts, which were rolled out as a joint venture with MD Foods, included a range of lowfat
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In the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS. In this edition of Marketing Week Explores, acting features editor Charlotte Rogers and senior reporter Ellen Hammett discuss the reputational damage
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Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can be difficult. Really difficult. Marketers have long sought a ‘single source of truth’ that reveals what is working, including how, why, what efforts deserve credit
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The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy. Marketing consultancy Oystercatchers has appointed former Marks & Spencer, Mothercare and Save Children marketer Jude Bridge as its new managing partner. Bridge replaces Phil Edmonds, whose resignation was announced earlier this week after two
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McDonald’s fires CEO over consensual relationship McDonald’s CEO Steve Easterbrook was fired for a “consensual relationship” with a colleague this week. The questions around whether this is what a post #MeToo world looks like are largely inapplicable, after all McDonald’s is adamant the relationship was consensual and no one will or should know the details
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Facebook will not revise its targeting policies ahead of the UK general election, reaffirming its view that the transparency it provides on political advertising far exceeds that available in the offline world. “Political targeting is nothing new,” stated Facebook head of UK public policy, Rebecca Stimson, speaking on a press call yesterday (7 November). “Political
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We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England. Sport England’s ‘This Girl Can’ campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh – was an instant success, both in getting women more active and reducing the fear
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