The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief

The effects of Googles search choice screen, Facebooks Aussie decision: Thursdays daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the

Social Media 2021-03-26
Facebook-Australia standoff may have turned a corner

Facebook-Australia standoff may have turned a corner

ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search

Social Media 2021-03-26
How messaging channels are surging and becoming critical to marketing success

How messaging channels are surging and becoming critical to marketing success

Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also

Social Media 2021-03-26
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Social Shorts: Snapchats TikTok rival is here, Facebook teams with BBB for ad reviews

Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators

Social Media 2020-11-30
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with

Social Media 2020-11-23
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

Social Shorts: Instagram pegs Reels and Shop, Pinterests engagement metric, TikToks size and more

Why Pinterest moved beyond CTR to understand ad engagement  Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a

Social Media 2020-11-17
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being

Social Media 2020-11-06
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products

Social Media 2020-11-04
What marketers need to know about authenticity in  influencer marketing

What marketers need to know about authenticity in influencer marketing

“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said

Social Media 2020-11-03

Scroll to Top