CX maturity can lead to business success

CX maturity can lead to business success

A report released today by the Enterprise Strategy Group, in partnership with Zendesk, matched CX criteria against business outcomes, finding that small businesses were likely to have grown customer

Mobile Marketing 2020-10-08
Report: Insights-led engagement for the mobile-first consumer

Report: Insights-led engagement for the mobile-first consumer

Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different. They are tech-savvy and are aware

Mobile Marketing 2020-08-26
Usage of voice has plateaued — for now

Usage of voice has plateaued for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s

Mobile Marketing 2020-06-30
The need for (mobile) speed: Small improvements have a big conversion impact

The need for (mobile) speed: Small improvements have a big conversion impact

Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new

Mobile Marketing 2020-06-25
What Apple’s strong iPhone 11 sales mean for marketers

What Apples strong iPhone 11 sales mean for marketers

Apple just reported its best quarter ever, with $91.8 billion in top-line revenue and $22 billion in profit. Hardware sales reached $79.1 billion and Services came in at $12.7 billion.

Mobile Marketing 2020-05-21
Neura converts mobile-location data into time and consumer attention

Neura converts mobile-location data into time and consumer attention

Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization

Mobile Marketing 2020-05-20
How will ads in iOS push notifications change mobile marketing?

How will ads in iOS push notifications change mobile marketing?

Last week, 9to5Mac pointed out that Apple had changed its App Store guidelines to allow push notifications to be used for marketing and advertising. This is a reversal of a

Mobile Marketing 2020-03-09
Business RCS messaging: Will it ever be a workable solution for marketers?

Business RCS messaging: Will it ever be a workable solution for marketers?

Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.  The long-awaited replacement to short message service (SMS) was first

Mobile Marketing 2020-01-08
Make 2020 the year for e-commerce to get better with the mobile experience

Make 2020 the year for e-commerce to get better with the mobile experience

[embedded content] Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms

Mobile Marketing 2020-01-03
What you need to know about mobile engagement in 2020

What you need to know about mobile engagement in 2020

I’ve discussed how more than 50% of all email isopened on mobile devices. This is what you might call a “known known.” This fact is a great ice breaker at

Mobile Marketing 2020-01-03

Scroll to Top