Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape.
The mobile-first consumer is different. They are tech-savvy and are aware
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search.
Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization