A new KPI for marketers: Humanity

A new KPI for marketers: Humanity

I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington, D.C., in my adopted hometown of Dallas and across the country I see stories about relatively

Email Marketing 2020-04-14
The cross-channel stress test – election year communications

The cross-channel stress test election year communications

Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they looked like websites

Email Marketing 2020-03-19
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

Your abandoned-cart email program is valuable to your bottom line, dont neglect it

While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few years. In digital marketing timelines, that’s like leaving it

Email Marketing 2020-03-12
Improve email deliverability and opens by 10% or more AND protect your brand

Improve email deliverability and opens by 10% or more AND protect your brand

Email is the most common method to communicate with your prospects and customers. Active email accounts are expected to exceed four billion in 2020 and 99% of users check

Email Marketing 2020-03-12
Everything marketers need to know about BIMI: The latest email standard

Everything marketers need to know about BIMI: The latest email standard

For email marketers, fraud remains a persistent and serious threat to their businesses, brands and their customers. That’s what the new Brand Indicators for Message Identification (BIMI) standard aims to help

Email Marketing 2020-03-09
Got Email? Get brand protection and higher open rates

Got Email? Get brand protection and higher open rates

Email is the most common method to communicate with your prospects and customers. But email is also highly prone to spoofing and cyberattacks. In fact, 91% of all cyberattacks start

Email Marketing 2020-03-05
Email martech consolidation shows just how important deliverability is

Email martech consolidation shows just how important deliverability is

While a spate of recent acquisitions in the email martech sector indicates a growing demand for these technologies and services, the consolidation of different toolsets suggests vendors are starting to

Email Marketing 2020-03-04
Valimail to offer free DMARC monitoring solution to domain owners

Valimail to offer free DMARC monitoring solution to domain owners

Valimail has announced the general availability of its DMARC monitoring solution to domain owners — for free. Valimail DMARC Monitor is a cloud-based tool that provides visibility into email sending

Email Marketing 2020-02-28
The benefits of using marketing automation

The benefits of using marketing automation

The proliferation of digital channels and devices has made it more difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right

Email Marketing 2020-02-27

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