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ICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search
Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also
Snapchat puts the “Spotlight” on top Snaps, will pay creators
Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators
YouTube to show ads on channels that aren’t in the Partner Program
In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with
Why Pinterest moved beyond CTR to understand ad engagement
Source: Pinterest
Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a
Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being
TikTok jumps into social commerce with Shopify
TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products
“A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said
