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Social platforms cut streaming quality as social distancing wages on

Internet traffic is up, CPMs are down, and media platforms are pivoting to adapt to the ongoing COVID-19 crisis. Media giants across the globe are hurriedly making adjustments to keep

Social Media 2020-03-25

Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get

Social Media 2020-03-23

LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging

Conversation Ads are coming to LinkedIn. The ad format builds on LinkedIn’s current Message Ads (formerly Sponsored InMail), featuring full-funnel campaigns with options for multiple customized calls-to-action such as product

Social Media 2020-03-17

YouTube to automate more video reviews in light of staffing challenges caused by coronavirus

Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it has

Social Media 2020-03-16

Social shorts: TikToks new Transparency Center, VSCO rolls out new video tool, YouTube allows certain coronavirus ads

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get

Social Media 2020-03-13

Snapchat debuts Lens Web Builder to create AR campaigns in minutes

Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new ‘Lens Web Builder,’ you can create AR Lens

Social Media 2020-03-12

Reddits new Trending Takeover ad unit lets brands appear on top of Popular feed, Search tab

Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how

Social Media 2020-03-09

TikTok vs. Snapchat: A guide for marketers

TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend.

Social Media 2020-03-04

Social shorts: Shopify joins Facebooks Libra, Snapchats advanced AR capabilities, TikTok tests bio URLs

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get

Social Media 2020-02-28

Stories are coming to LinkedIn

LinkedIn has been testing LinkedIn Stories internally. This week, the company confirmed it will be rolling out the beta feature to users in the coming months — finally joining the

Social Media 2020-02-28