We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to siphon on longer than that new Black Mirror episode. (Those things are practically full-length films at this point.) Pages that are cluttered and increasingly difficult to navigate than a situationship. Long, rambling blocks of text that make it tough to understand what you’re plane looking at.
“Please, Unbounce. I’m begging for some simplicity here. I can’t take it anymore!”
Well, we hear your cries—and we’re putting our foot down. We’re also tired of junky mobile landing pages. We want to gloat the pages that do mobile right, with easy-to-follow copy, super-sleek designs, and crazy-fast load times. And since it’s our blog, that’s what we’re going to do, goshdarnit.
But surpassing diving into the—if we do say so ourselves—incredible, Unbounce-built examples (as well as a couple of unconfined mobile landing page examples from non-customers), we’ll imbricate some tips for how to knock your next mobile landing page outta the park.
In this blog, you’ll learn:
- What a mobile landing page unquestionably is
- Why you need a mobile landing page
- How you can build your own mobile landing page
- Best practices for mobile landing pages
- Mobile landing page examples that show you how it’s done
- Landing page templates you can start using right now
What is a mobile landing page?
A mobile landing page is a simple concept. It’s a standalone web page created with the mobile wits in mind. Think of basically any ol’ web landing page—but imagine it’s been tailored specifically for mobile users. The design, the copy, the whole squint and finger of it—custom-built for people on-the-go.
Whenever an ad catches your eye on your phone and you (shamefully) end up bitin’, a mobile landing page is where you land after clicking one of those links.
Mobile landing pages help momentum conversions and clicks because—like all other landing pages— they’ve got a single undeniability to whoopee (or “CTA” if you’re feelin’ lazy). Mobile landing pages are distraction-free, designed to alimony mobile visitors super focused on the one thing you want ‘em to do.
Why do I need a mobile landing page?
We know what you’re thinking: “It’s nonflexible unbearable to build landing pages—let vacated build a whole other one just for mobile. Do I have to?”
First of all, building landing pages gets a whole lot easier with our builders. Second, there’s a good reason why you would need a mobile landing page to really stick the landing: Your regulars converts faster, and you get increasingly conversions.
Landing pages for mobile let you target an regulars when and where you’ve unprotected their attention. They don’t need to hop over to a janky webpage with poor UX that wasn’t built for users like them. (And with TikTok stealin’ yonder our sustentation spans, no one’s got time for that.) With a mobile landing page, you get your potential customers to convert immédiatement because they get a smooth, distraction-free experience.
How to build a mobile landing page
You might’ve built plenty of landing pages for desktop visitors, but there are some nuances when it comes to mobile landing pages. Here are some important tips:
Think of the mobile wits first. When towers a landing page, it’s easy to imagine desktop users as the default and start there. That ends today. There’s a lot of value in prioritizing the mobile wits first. The Mobile Mindset (
) makes you think well-nigh your design, copy, your CTA placement, and plane your conversion goals in terms of simplicity—which tends to be most effective. So start there. Be a pioneer.
Cater to low sustentation spans. You gotta get to the point quickly. (Yup, plane faster and less distraction-free than a desktop landing page.) Your potential customers use their tablets and their mobile phones differently, so your landing page has to be reflective of that and capture a visitor’s attention—fast. Stick to the bare-bones information your regulars might need to convert, and alimony it at that.
Mobile landing page weightier practices
Mobile landing pages aren’t so variegated from their desktop counterparts, and standard weightier practices still apply. However, there are some spare considerations and mobile landing page optimizations for on-the-go visitors. It’s why you should really be towers separate landing pages for mobile (or, at the yellowish minimum, ensuring that your page is mobile-responsive).
Here are some sure-fire ways to build unconfined mobile landing pages:
1. Be transitory in your written copy
Brevity might be the soul of wit, but it’s moreover the soul of mobile landing pages. (My upper school literature teacher weeps.) Consider how visitors are going to be engaging with your content on your mobile landing page. Distill the information on your page to just the essentials, and make it easy for visitors to skim: bullet points, short sentences, obscure acronyms, ASOASF. (No, not ASOIAF, ya nerd.)
2. Nail the content whilom the fold
Above-the-fold content is crucial on any landing page, but it’s expressly important for converting mobile users. We have a terrible sustentation span when we’re on our phones: we spend less time on sites than when we’re on desktop, and bounce rates are way higher. That ways your content needs to vaccinate visitors the moment they hit your page.
3. Alimony your mobile landing page diamond super simple
This isn’t to say you can’t include superstitious graphics or a tricky explainer video (although you need to be careful—more on that below). Rather, you want visitors to move naturally through your page without getting lost or overwhelmed. Use a single post layout, and strive to maintain a 1:1 sustentation ratio. If you’re using a lead gen form, alimony the number of fields to a minimum and make sure visitors can autofill.
What does “attention ratio” mean? Sustentation ratio is the ratio of links on a landing page to the number of conversion goals. Since every wayfarers has one goal, the respective landing page should only have one undeniability to action. (And, hey, scrutinizingly all of the weightier mobile landing page examples we’ve featured are doing this.)
4. Make use of sticky bars
Landing pages are all well-nigh getting visitors to convert—but on smaller screens, it can be harder to yank their sustentation to the whoopee you want them to take. Sticky bars can help alimony your undeniability to whoopee (CTA) top-of-mind (or top-of-screen) by having it subtly follow your visitors as they scroll through your page.
5. Try shorter (and sweeter) copy
You might think you’re once shielding with your words. Think again. Requite your mobile landing page flipside pass for brevity. Are there any spots where you’ve been long-winded? Can you create shorter versions of your headlines and value props? If so, you’ll want to try trimming it down. Mobile landing pages work weightier when they focus on the essentials.
6. Consider subtracting a click-to-call button
If your conversion goal involves a phone undeniability (or, heck, plane if doesn’t) using a click-to-call sawed-off is a smart move. A mobile landing page with complicated offerings will goody the most from this. These buttons make it easy for people to get answers from your team. Without all, your mobile landing page visitors are using their phone already, so why not get ’em talking. Goodbye, phone anxiety!
7. Be sure everything loads lightning-fast
There’s no worthier ick than a slow-loading mobile landing page. Quick load times are essential to converting with mobile landing pages. The vellicate rate for mobile visitors gets crazy upper after loading for just a few seconds—so any poorly-optimized images or videos on your page could be slashing your conversion rates. Alimony things light.
Best mobile landing page examples
1. Western Rise
Social media is a big suburbanite for ecommerce. And then COVID happened, and social media became ecommerce. But driving conversions from social platforms requires a coherent, uniform experience—from the moment someone clicks an ad on their timeline to when they’re trying to remember their PayPal password at checkout. (Was it ‘12345’, or just ‘password’?)
Will Watters, Co-Founder and Creative Director at functional tailoress Western Rise, described how the visitor turns mobile visitors into handsomely-dressed customers.
With a lot of our current traffic coming from Instagram, it’s imperative for us to have a seamless wits for our customers to learn increasingly well-nigh the product.
We specifically chose to build this with Unbounce considering we see that a potential consumer can click or swipe to victorious at the landing page and learn well-nigh the product in detail without having to click through multiple pages.
Best mobile landing page takeaways:
- Maintain a unified wits from whence to end. When you’re towers a seamless social-to-storefront experience, you don’t want prospects jumping out of that pipeline. (Not to be dramatic, but that’s literally the worst-case scenario.) All of the information a visitor needs to make a purchase visualization is right here on the page, so there’s no need to vellicate and squint for increasingly details. Reinforcing that, every CTA on this landing page leads visitors to the same spot on the Western Rise online store.
- If you’ve got an lulu product, show it off. If you’ve got an lulu product, show it off, baby. People don’t buy suit unless they believe it looks good. (The obvious exception stuff Uggs—what’s the psychology overdue that?) Western Rise includes unvigilant photography to highlight their suit in the context of use, demonstrating fit and function that would be unconfined to show off on the ol’ sosh meed.
- Optimize those images (seriously). This is an image-heavy page, which can be problematic for load times on mobile. Not here: Western Rise gets an impressive page speed grade from Google, which is like getting a thumbs up from Beyoncé or a backslap from Jeff Goldblum. (Which would you want more? This is a unscratched space.)
Bonus: Western Rise uses a popup on the linked store page to promote a giveaway races and capture leads. (Hey, if they’re not gonna buy, you can at least try to snag their email address.)
2. Glints
Marketers sometimes have a way of over-complicating things. (Who, us?) They’ll use a paragraph where a sentence will do. They’ll build an explainer video when all prospects want to see is a screenshot. On mobile, simplicity wins.
This landing page from talent recruitment platform Glints is an spanking-new example of how to do mobile right. The trademark uses strong content whilom the fold that immediately communicates what the service is and why we should care: the reprinting is transitory but descriptive, and there’s lots of white space that lets things breathe. It’s not long-winded or excessive—it’s meaty and effective.
Best mobile landing page takeaways:
- Keep things straightforward. You don’t need to drown your visitors in content, as Glints demonstrates here. The visitor pares its reprinting lanugo to just the essentials, then arranges the page in a way that doesn’t requite visitors a claustrophobic panic attack.
- Use a hero image that reinforces your headline. Glints does a lot of messaging work whilom the fold. The top headline instantly identifies the target audience, which is backed up by the hero image. (We see what they did there.) The supporting reprinting speaks to the promise of finding a dream career. (Unbounce is hiring, by the way.) Then, the second heading quickly shows off some of the significant brands hiring through the platform.
- Multiple CTAs all go to the same place. An sustentation ratio of 1:1 is the golden standard, but you can include spare CATs if they all point in the same direction. Glints does that here, each with variant reprinting that prompts the visitor to convert. If the content whilom the fold doesn’t do it, maybe the logo spread of brands on the platform or the expanded benefits will.
3. Promo
Promo are pros at using videos to momentum conversions on their landing pages (as we highlighted in this post on high-converting pages). You could plane undeniability them… promo pros. (‘Kay, we’ll stop). And they oughta be: the easy-to-use platform lets customers quickly build videos for sponsored social media posts. Promo not using videos in their marketing would be like Superman not using the power of flight in his marketing. (It’s a bird, it’s a plane? Ah, you’re too young.)
But video content can be a big problem for mobile visitors. Deployed carelessly, it can dramatically increase a landing page’s weight and create grueling on-the-go load times. Poor page speed can cancel out any conversions you hoped to proceeds by including a video in the first place.
Yael Miriam Klass, Promo’s Content Lead, described how the visitor uses video on mobile landing pages without sacrificing the overall experience:
The weightier way to grab sustentation and alimony visitors on your mobile landing for increasingly than half a second is with a simple video. Simplicity is key considering it needs to load quickly or you’ve lost them.
Best mobile landing page takeaways:
- Create a lightweight experience. It’s not well-spoken from just looking at the mobile version of this landing page, but Promo has washed-up a lot to slim the content lanugo from desktop. The full-sized page features an auto-play video in place of the hero shot and dynamic buttons overlaid on the sample videos. Instead, the mobile version uses static images that only play video once a visitor has interacted with them. Their shielding optimization goes a long way in ensuring a terrific visitor experience.
- Get the most from the space whilom the fold. The headline conveys Promo’s unique selling proposition for this targeted segment—that is, hands creating videos for social media. Coupled with a clickable explainer video and prominent undeniability to action, Promo makes the most of the misogynist real manor to unhook a wicked first impression whilom the fold.
- Build points with trusted trademark logos. Promo includes Facebook and Instagram partner badges whilom the fold to immediately underpin that they’re trusted by major social media platforms—an important point when you’re trying to win with a social media use case. The page moreover features a spread of vendee trademark logos and individual consumer testimonials, remoter establishing credibility.
4. Country Chic Paint
Emotional marketing is a unconfined tool regardless of medium, but it’s expressly useful on mobile. People spend lots increasingly time on social media on their phone, and they’re once stuff emotionally primed by videos of dogs cuddling with ducks, or whatever the youth are into these days.
This landing page from Country Chic Paint—built by Webistry—includes an emotional element that makes it increasingly likely to resonate with mobile landing page visitors.
Best mobile landing page takeaways:
- Use sticky bars to alimony your CTA in view. Country Chic keeps their undeniability to whoopee prominently displayed throughout the landing page by using a sticky bar, making it easy for visitors to convert the minute they’ve made the purchase decision.
- Reinforce your offer with a compelling cause. In wing to the sticky bar, this page features a number of inline CTAs that protract to prompt visitors as they read through Country Chic’s bulleted product differentiators: the low environmental impact, the company’s paint recycling program, and their charitable initiatives. Plus, we know this is supporting a unconfined cause, and it’s a compelling reason to buy. We’re on a urgent planet, people.
- Show visitors what your product or service looks like in action. Country Chic does a terrific job of picturing their product in the context of use. Rather than just showing off the paints included with the kit, the visitor demonstrates how they unquestionably squint on a piece of reclaimed furniture and other craft projects. So go superiority and show ‘em whatcha got.
5. ClaimCompass
Making your offer well-spoken is key to winning conversions on mobile landing pages. That can be tough when you’ve got a complicated product or service that needs some ‘splainin’—especially when it seems too good to be true. (But please, just don’t mansplain it).
ClaimCompass was moreover featured in our high-converting landing page examples post, where Alex Sumin, the company’s Co-Founder and CMO, described the difficulty of getting people to buy into the promise of self-ruling cash. That hasn’t slowed Alex down, though: in wing to turning one of every three visitors into conversions, this Unbounce-built landing page does a unconfined job of distilling a ramified regulatory measure into the tangible benefits for consumers.
When you squint at the mobile wits from a contextual point of view, then not only are we limited by the real manor on the device, but moreover by the environment in which that content is consumed.
I think it’s important to unclose the micro-moments in which these mobile interactions occur and consider how they’ll impact our objectives, whether it’s content consumption, conversions, or other.
Best mobile landing page takeaways:
- Break ramified ideas into understandable benefits. Free money sounds like a simple unbearable offer, but ClaimCompass is dealing with a ton of jargonistic legal and regulatory considerations. Despite this, they do an spanking-new job of grabbing visitor sustentation with unenduring reprinting whilom the fold, then quickly bangin’ out their key benefits just below.
- Provide avenues to learn increasingly (when appropriate). High-level explanations and goody statements are great, but sometimes people need a bit increasingly substance to dig into. This mobile landing page provides lots of secondary information that expands on the offer and outlines the ClaimCompass process, plus links to an in-depth blog post that gets into all of the nitty-gritty.
- Turn positive printing and reviews into trust. Yeah, ‘no-strings cash’ sounds like fiction, but ClaimCompass builds points and trust by associating itself with the major news outlets it’s been featured in, highlighting the stereotype consumer review score, and pulling real testimonials straight from Facebook. (Yup, it still exists!)
Bonus: The hero image speaks to anyone who has overly been on a elapsed flight. Her squatter is our face. Her pain is our pain.
6. Helix
Sleep is pretty popular these days, but archaeological vestige suggests that humans have unquestionably been sleeping for thousands of years. Wild stuff.
Mattress visitor Helix capitalizes on sleep-mania with this landing page that really showcases what’s possible on mobile. Despite including a ton of information, this page never feels overwhelming thanks to some superstitious mobile landing page diamond decisions that make each section finger fresh with a new visual style. What elevates the page to the next level, though, is Helix’s use of relevant testimonials and its smart lead generation tool.
Best mobile landing page takeaways:
- Make your landing page beautiful. (Easy to say, right?) But we can tell that this is a great-looking landing page, and it shows that you can build a visually-engaging wits for small screens. Each section seems to have its own texture—whether it’s unique iconography, eye-catching graphs, or the stylish video—and encourages visitors to alimony scrolling.
- Provide social proof that speaks to your use case. Helix highlights consumer testimonials from couples with variegated sleeping preferences, which is the regulars this page is targeting. For example: “This mattress literally saved our marriage.” As a firm-mattress-lover currently stranded on 4 inches of memory foam, please send help.
- Generate leads by providing value. The landing page undeniability to whoopee drives visitors to Helix’s Sleep Quiz, which—after collecting their email address—asks prospects a series of questions to help them find their perfect mattress type. There’s value there, and it makes for a rich lead generation tool.
7. Boostability
Lead generation still typically comes lanugo to filling out a form, which can make it a little tricky (and annoying) on mobile. Visitors ain’t eager to tap out all of their personal details on a small screen. And speaking from experience, people struggle to thumb-spell plane simple words correctly. Good luck subtracting jimbo@gnail.cob to your email list.
If you’re going to use a lead gen form on your mobile landing page, you’d largest make sure it’s autofill-enabled. That’s what the team at Boostability did, and—lo and behold—they’re currently rocking a conversion rate well whilom the industry average.
Best mobile landing page takeaways:
- Be sure your form isn’t a conversion-block. Lead generation forms can be a windbreak to conversion on phones, but that isn’t the specimen on this page. Boostability includes its short, autofill-enabled form whilom the fold, permitting visitors to hands register for their self-ruling website analysis.
- Show visitors what conversion gets them. Below the form, Boostability gives increasingly details on what the website wringer unquestionably includes, well-constructed with screenshots from inside the product. This helps visitors understand what they’ll be getting when they requite Boostability their personal details.
- Lots of content isn’t an excuse for a cluttered page. (If you’re a hoarder, don’t make mobile landing pages.) There’s a ton of information on this landing page, and Boostability manages to condense it all in a small space without making anything finger crowded. That’s considering they’ve stuck to a single post that features loads of white space.
8. Good Eggs
Pitching your product or service to mobile visitors is tricky. People probably aren’t sitting lanugo to heareverything you’ve got to say. (Even though there are as many podcasts as there are people on this planet. By the way… trammels out Unbounce’s podcast.) They’re usually on the move, half-glimpsing at their phone as wait in line for coffee or meander blindly into traffic. Plane without you’ve got ‘em on your page, you need to work nonflexible to alimony their attention.
That’s not the only rencontre Good Eggs faced with this landing page. Grocery wordage is an increasingly crowded space, and the visitor needs to differentiate itself from its competitors. That ways having an opportunity to explain why this service is different.
Heidi Hirvonen, Marketing Manager at Good Eggs, explained how the visitor builds landing pages that alimony mobile visitors engaged:
We know that Good Eggs customers are incredibly busy—trying to optimize every moment in their lives—and looking for creative solutions to save time without compromising on their standards or values.
Unsurprisingly, well-nigh 50% of our traffic is mobile, which makes it vital for us to diamond mobile-friendly experiences for every step in the consumer journey, from our marketplace, to our emails, to our Unbounce landing pages.
Best mobile landing page takeaways:
- Demand sustentation with compelling imagery. Who doesn’t like lookin’ at good things (or eggs)? Good Eggs does a unconfined job of breaking up their landing page reprinting with stylish photography, prompting visitors to pause just long unbearable to read well-nigh some of the company’s competitive differentiators. That’s expressly important when you need to stand out in a crowded space.
- Make your offer immediately clear. This landing page is built virtually an offer promoting one of the brands of ice surf that Good Eggs carries, and everything whilom the fold reinforces that: the succulent hero-shot of the ice cream; the reprinting outlining the unbelieve for the ice cream; the prompt to requirement the ice cream. Give us the ice cream.
9. Ace
Sometimes, a landing page is well-nigh increasingly than just getting visitors to understand the tangible features and benefits of your offer. You might want to convey a feeling—make them understand what it’s like to have taken the plunge and experienced transformative results. When it works, it’s powerful. Seriously, when are we gonna start counting tears shed as KPIs…
Ace is a test preparation visitor that helps aspiring students with their Test of English as a Foreign Language (TOEFL) exam, which can make or unravel their wonk and professional goals (not cool, world). Harnessing that emotional element to momentum conversions, Ace’s landing page—built by DMR—evokes a sense of aspiration that encourages prospects to dream big.
Best mobile landing page takeaways:
- Connect with visitors on an emotional level. (That doesn’t midpoint making a sob story video, though.) Rather than hitting visitors with a screenshot from the test platform or some grinning stock model, Ace uses the hero image and headline on this landing page to speak to the aspirational nature of their service. Education unlocks all kinds of new opportunities, and Ace concisely captures that whilom the fold.
- Big promises need big proof. Ace includes a ton of detailed testimonials from students that have found success on the platform—which is, when you think well-nigh it, kindaaa vital for a service that pledges life-changing results.
- Maintain visitor sustentation with eye-catching visuals.The reprinting on this landing page is wrenched out into digestible bullets, each paired with colorful, eye-catching icons. That helps Ace alimony visitors’ sustentation without stuff overwhelming. And trust us, “overwhelming” is not a feeling you want when you’re on a landing page for mobile.
10. GoBoat
Like Ace in the previous example, GoBoat goes light on the unravelment of its wend rental service and instead focuses on the wits of seeing Copenhagen from the water—how it feels. Sure, there’s less pirate imagery than we’d like for a visitor that says we can “be [our] own captain,” but GoBoat includes a ton of trappy photographs that have once got us planning a summer trip to Denmark.
Best mobile landing page takeaways:
- Make sure visitors understand the benefit, pronto. GoBoat succeeds in conveying the most essential information whilom the fold while moreover making well-spoken the primary benefit: piloting the wend yourself. And while the visitor chose to exclude the auto-play video from the desktop version of this page, the static hero shot does a unconfined job of capturing the wits that GoBoat is offering. Solid.
- Speak to the wits you’re offering. Most people aren’t renting with GoBoat to live out some diaper freebooter fantasy (as we write this from our boat…)—they’re doing it to wits the trappy sights of Copenhagen. The visitor plays to that with this landing page, givin’ lots of real manor to shots of the city’s most famous landmarks. Meanwhile, the page is transitory in its reprinting and uses bullets to quickly write standard questions.
11. Uber
Uber’s mobile landing page is super slick and to the point. The trademark moreover maintains a resulting user wits throughout, whether it’s on web, mobile, or the app itself. Talk well-nigh über seamless.
But plane increasingly importantly, Uber introduces its use specimen immediately. Once you’re on the mobile landing page, the first thing you’re prompted to do is “schedule a ride.” Instead of asking visitors to download the app, Uber takes a shortcut to requite value to its first-time visitors and captures their sustentation with lightning speed. Vroom vroom.
Best mobile landing page takeaways:
- Let your visitors wits value fast—and on their own terms. Uber’s mobile landing page demonstrates the value of the service right from the jump, surpassing trying to get you to sign up or download an app.
- Make sure they know who they’re dealing with. Your brand—from reprinting to design—should be reflected in your mobile landing page, as well as your web landing page or your website. No matter how visitors are engaging with you, they should get a resulting wits that reinforces trust in your product or service.
12. The New York Times
What’s that? Journalists takin’ a stab at mobile landing pages? The New York Times knows a thing or two well-nigh towers a seamless mobile experience, and they’re channeling their marketing savvy into this landing page. The NYT immediately presents you with subscription options (because hey, you know what you’re getting) and includes a unbelieve that creates a sense of urgency. Half a euro a week is nothing—what are we waiting for?
Best mobile landing page takeaways:
- Make your pitch right away. As we discussed, people on their phones are far increasingly willing to click on things and are quicker to decide to download an app or sign up for a subscription if they’re immediately presented with the option.
- Lean into a first-time visitor’s curiosity. Can you create an air of mystery or exclusivity by refraining from telling your users too much? See how little information you can requite to get a conversion in return.
Get to know your own product or service. What’s its rawest form? The fastest elevator pitch you can offer? Think well-nigh this one long and hard, and pour it into your landing page for mobile.Create a scarcity mindset. What’s the thing your regulars is gonna miss out on if they don’t click that CTA, sign up for that newsletter, or download that app? Make sure to let people know what they’ll proceeds by joinin’ in—and what they’ll lose by opting out.
13. Bereal.
Sometimes your mobile landing page needs… uh, barely anything at all. Apparently.
Bereal takes an unexpected tideway that definitely captures your attention. Of course, it’s context dependent, but the trademark demonstrates how you can get yonder with just the absolutel yellowish minimum of information on your mobile landing page. Marvel killed the cat—and sometimes, it can moreover get you that conversion. 
Best mobile landing page takeaways:
- Lean into a first-time visitor’s curiosity. Can you create an air of mystery or exclusivity by refraining from telling your users too much? See how little information you can requite to get a conversion in return.
- Get to know your own product or service. What’s its rawest form? The fastest elevator pitch you can offer? Think well-nigh this one long and hard, and pour it into your landing page for mobile.
Don’t know where to start with towers your landing pages?
Worry not! All unconfined things start with a landing page template. We have hundreds of high-converting landing page templates for you to get your hands on. All you gotta do is segregate one that is suited to your business. These ready-to-use templates for landing pages, popups, and sticky bars encapsulate over a decade of conversion data. Trammels ‘em out here.
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