360i is Now DENTSU CREATIVE

Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron spoken the launch of DENTSU CREATIVE, dentsu’s globalcreativenetwork, at Cannes Lions. Designed to unify and slide creativity wideness the business, DENTSU CREATIVE will serve as the sole creative network for Dentsu International working with clients virtually the globe.

In a unvigilant move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including 360i, dentsuMB and Isobar, and expanding its Entertainment, Earned Attention and Wits capabilities. The launch is part of a broader strategy aimed at simplifying vendee engagement andinjectingcreativity in everything Dentsu International does,all backed by a depth and unrestrictedness ofcreative capabilitiesthat are unparalleled in the market.

DENTSU CREATIVE is poised to transform brands and businesses through the lens of Modern Creativity, which looks to unhook ideas that Create Culture, Change Society and Invent the Future.

Led by Fred Levron, who joined Dentsu International as Chief Creative Officer in November 2021 and has demonstrated the transformative power of creativity throughout his well-known career; DENTSU CREATIVE will be comprised of 9,000 creative experts in 46 markets unfluctuating to 37,000 media and CXM experts wideness Dentsu International, and interreact closely with Dentsu’s creative team in Japan.

DENTSU CREATIVE blends dentsu’s unique DNA of 120-year-old Japanese heritage and craft with its rich wits of towers brands in the modern media landscape. Using consumer intelligence to unhook ideas that are big unbearable to live anywhere, unvigilant unbearable to orchestration new executional territory and rich unbearable to connect personally with millions.

Read increasingly well-nigh the launch of DENTSU CREATIVE in Adweek.

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