In-house SEO vs outsourced agency talent: Who wins the debate?

30-second summary:

  • SEO involves a lot of tasks, processes, and technicalities that are nonflexible to master and manage
  • Investing in an in-house team can have lots of advantages, like towers specialized talent, greater tenancy over performance, productivity, trademark and process alignment
  • However, outsourcing to an SEO organ may not unhook the supra benefits but can be easier on your marketing upkeep and overheads
  • So, how do you identify the right fit for your business?

There are too many parts of SEO and many of those parts are constantly moving and changing. The increasingly a site grows, the increasingly challenging SEO is going to be. So what’s a largest approach: to start towers your own in-house SEO team or rely on an organ or freelancers?

Let’s see…

Pros and cons of towers your own team

Pro #1: You build your own internal talent and knowledge

Your team is your biggest asset. Your visitor is only as good as the people overdue it. These are all cliches but they hold true.

Having an in-house team to rely on makes your SEO strategy increasingly resulting and aligned with your company’s culture and your product positioning strategy. Plus, there is a smoother spritz of ideas and liaison that leads to largest results. You moreover stand to proceeds from the cross-pollination of talent that feeds into innovation and greater problem-solving.

Con #1: Talents tend to move on

There’s one huge issue with talented people: They tend to overgrow their employing businesses, and they do that pretty quickly.

It often becomes nonflexible (and expensive) to alimony the talent, plane if your organization was the one that grew it.

Pro #2: You hold someone responsible

If you are good at hiring, you will likely find someone responsible who will take their training and tasks seriously. The person will have well-spoken ownership which makes everyone’s lives easier and your merchantry increasingly effective.

Any merchantry initiative is going to be successful only if there’s someone inside the visitor to “own” it.

In-house teams are easier to control, you can ask for and obtain reports within a day. You can ask for clarifications without running out of your billable hours.

Con #2: It is expensive

Not many businesses can sire to have an internal SEO that has nothing but SEO… Apart from regular and inevitable payroll, there are moreover HR processes that contribute to the overall expenses. And let’s not forget well-nigh employee insurance and other benefits.

Yes, growing your own team is often a unconfined investment but only if your upkeep allows it. Plus, there’s unchangingly a risk your investment will simply leave your visitor one day (see above).

Pro #3: You own your data

Privacy is a big issue when it comes to letting anyone do marketing for you. On the other hand, you can moreover tenancy the technology and privacy much increasingly efficiently ensuring that your data is wieldy to your internal team only.

Additionally, when you outsource anything, you will inevitably miss lots of data, like contacts that were acquired, templates that worked better, and other assets.

When you have the work washed-up internally, you end up stook contacts you can rely on going forward. You moreover sooner build your own data and find innovative ways to build it into your search marketing strategy.

Con #4: It is slower

Unless you have a huge team, SEO tasks will pile up. They are very nonflexible to organize and scale without outside help considering there are too many variables and most of them are washed-up on a continuous and regular basis.

Relying on freelancers to outsource SEO tasks is often the only way to get things washed-up and self-ruling some time for looking into analytics to uncurl your SEO strategy better.

Pro #5: The process can be largest integrated

SEO is no longer an island. It can only be really constructive if it is well-integrated into all processes within an organization, including product development, IT, sales, and customer support.

The intersection of digital and physical consumer experiences is moreover a strong reason as to why SEO needs to have strong integration with digital marketing, martech, and sales. Your merchantry can unzip its goals only if it has a unified footprint.

Con #5: You cannot build a team that is good at everything

The biggest problem with SEO is that there are several moving parts that require veritably variegated training and skill sets.

Remember the graph?

SEO graph and relativitySource: Anthony Palomarez

SEO unchangingly includes content megacosm and optimization, technical support, and link building (which normally includes email outreach, relationship building, and linkable windfall megacosm which, in turn, involves graphic diamond or video production tasks).

If you need to understand all of these moving parts better, I have a simplified spritz orchestration for you:

the telescopic of SEO

Let’s not forget that many of those parts will have to evolve based on ever-changing Google guidelines and ever-developing search algorithms that are hard to alimony up with.

With such a variety of skills required, towers a team that would handle scrutinizingly everything is next to impossible, plane for corporate entities.

Of course, today’s technology makes it much easier. You don’t have a web developer to build a landing page, or handle on-page SEO essentials. You don’t have to be a graphic designer to create visuals, or plane put together an constructive lead magnet.

But plane with smart technology, to handle all the parts of an SEO strategy you will need a pretty huge team, which is – then – expensive.

The truth is somewhere in the middle

The takeaway from the whilom is somewhat of a dilemma: You want a team to tenancy something that you may never be worldly-wise to control.

The weightier solution is usually in the middle:

  • Hire an SEO manager who has thorough SEO knowledge
  • Let that SEO manager find companies and freelancers to outsource variegated moving parts to

This ways having an SEO manager who is sunny at both SEO and project management.

Yes, it will take time to find the right person but finding the right person is never easy.

It is well worth your time though:

  • Your in-house person will be worldly-wise to “translate” any SEO jargon to you whenever you need to understand what is going on
  • You will have someone owning the strategy and process
  • There will be a person who will be inside your visitor to ensure your SEO strategy is aligned with your overall product positioning strategy and include other teams in the SEO processes

In reality, if you want your SEO strategy to unhook results, you need both: An internal person (or a team) and someone outside your visitor to rely on. This is not a question of choosing one.


Managing SEO is hard. Don’t finger discouraged. There’s no valid volitional to organic search traffic. Find the right person who will be worldly-wise to manage the process for you and find reliable partners to outsource variegated SEO tasks to. This way you will alimony the strategy under tenancy while still stuff worldly-wise to sire it. Good luck!

Ann Smarty is the Founder of Viral Content Bee, Trademark and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

Join the conversation with us on LinkedIn and Twitter.

The post In-house SEO vs outsourced organ talent: Who wins the debate? appeared first on Search Engine Watch.

Scroll to Top