Return on ad spend (ROAS) is the app marketer’s key metric for comparing performance wideness a diverse set of razzmatazz partners. To summate ROAS, you divide the revenue earned from conversions (purchases, sign-ups, subscriptions, etc.) by the associated ad forfeit (e.g., network and partner commissions). Advertisers optimize ROAS by doubling lanugo on the highest “return” partners and reducing spend with the lowest “return” partners.
If you grew up in the mobile marketing world, you know that it’s rarely an issue to reliably measure conversions (i.e., the numerator in the equation above), as that is the primary job of your mobile measurement partner (MMP). MMPs, such as AppsFlyer, are weightier equipped to independently record mobile app events, including installs, downloads, bookings, purchases, subscriptions, and more. However, collecting the most well-judged ad forfeit data (i.e., the denominator) from a diverse cross-section of ad networks is flipside issue entirely.
Building Your Conviction in ROAS
Critical partnership decisions are made based on ROAS, so it has to be correct. And getting it correct takes tight technical coordination.
To well-constructed the ROAS equation, mobile measurement partners count on ad networks to share well-judged forfeit data. Given inconsistent standards and methods in collecting ad forfeit data, the verism of the ROAS metric can vary greatly. That’s a problem in itself. In addition, reconciling forfeit can take up a lot of time and resources. How many times have you received a snout from a network and found that it doesn’t uncurl with your own metrics?
We want to help solve this issue wideness the unshortened ecosystem. Starting today, if you are an AppsFlyer forerunner who works with ad networks that run their merchantry on TUNE, the quality of your ROAS metrics just got a whole order of magnitude better. How?
TUNE and AppsFlyer have integrated to ensure that the most accurate ad forfeit data gets captured reliably and delivered consistently via API to you. This ways that all AppsFlyer advertisers who spend with ad networks that run on TUNE can have way increasingly conviction in their ROAS, knowing that their data is correct and reconciled with what that network is going to snout them.
What makes this plane largest is that most of the largest mobile ad networks virtually are running on TUNE’s partner marketing platform, using it to measure, report, and pay their publishers. So the increasingly you work with ad networks that use TUNE, the largest decisions you can make. To start improving your ROAS with AppsFlyer and TUNE, contact your AppsFlyer worth representative today.
A largest ROAS metric with TUNE and AppsFlyer ultimately ways largest ROAS for your program. Cheers!
Thank you to the pursuit companies who are leading the way to largest ROAS:
These companies have completed integrations with AppsFlyer and are misogynist to work with today, with increasingly integrations coming soon.