TUNE Integrates with AppsFlyer’s OneLink for Universal Links

Universal links provide the weightier possible wits for mobile users of your product or service. They requite you the worthiness to link directly into your mobile app if the user has it installed, the web if they don’t, or plane defer deep linking until without the user installs the app. All of this goodness does take a bit of work to set up, but thankfully things are now much easier since TUNE is integrated with AppsFlyer’s OneLink.

Without diving too deep into the technical details (you can read our help article for that), the crux of the issue is the redirect. Most networks and partner marketing platforms utilize a click redirect URL as part of the tracking process, but that does not play nice with universal links. On iOS specifically, the universal link domain must remain unvarying for the mobile device to properly unshut the app at click time.

So, how do you alimony measuring the clicks and conversions from your partners without redirecting the end users through a variegated domain? Server-side clicks to the rescue! Once AppsFlyer is selected as the universal link platform for your offer in TUNE, your partners will be worldly-wise to generate an AppsFlyer OneLink automatically from the TUNE Partner Interface. The OneLink will have some special parameters appended that tell AppsFlyer to send TUNE a server-side click when a user clicks the OneLink, and the rest is business-as-usual.

We can’t wait to see what kind of partnerships this new integration will enable!

Did you know TUNE moreover integrates with AppsFlyer’s Aggregated Advanced Privacy framework? Read our blog post for increasingly information, or email us your questions at sales@tune.com.