Create content calendars, plan campaigns, and develop editorial strategies for different platforms.
Learn to create comprehensive content strategies that align with business goals and audience needs
Establish clear, measurable goals for your content marketing efforts
Brand awareness, lead generation, customer retention
Traffic, engagement, conversion rates, ROI
Understand your target audience's needs, preferences, and behaviors
Create detailed audience profiles
Analyze existing content performance
Establish core content themes that support your brand positioning
3-5 core content categories
Related subtopics and keywords
Plan how and where to distribute content for maximum reach
Website, blog, email lists
Social media, influencers, ads
Scenario: You're planning content for a new sustainable fashion brand. Complete the strategy framework.
Business Goal: What is the primary objective for your content?
Build comprehensive content calendars that organize and schedule your content effectively
Detailed planning of blog posts, articles, and website content
Planning and scheduling social media posts across platforms
Strategic planning for marketing campaigns and initiatives
Select calendar type and timeframe to generate your template
Tailor your content strategy for different social media and content platforms
Select a platform and theme to generate content ideas
Master the tools and processes for efficient content planning and collaboration
Kanban-style boards for content planning and workflow management
Comprehensive project management for complex content operations
Flexible spreadsheet solution for custom content calendars
| Feature | Trello | Asana | Google Sheets |
|---|---|---|---|
| Visual Planning | |||
| Collaboration | |||
| Customization | |||
| Integration | |||
| Learning Curve |
Brainstorm and validate content ideas
Schedule and organize content in calendar
Develop and produce content assets
Quality assurance and approval process
Schedule and distribute content