Understand the core principles of marketing, including the 4 Ps, customer journey mapping, and buyer personas.
The fundamental framework that forms the foundation of marketing strategy
What you're selling - could be a physical product, service, or experience.
How much customers pay and your pricing strategy.
Where and how customers can access your product.
How you communicate with customers about your product.
Specialty coffee, pastries, cozy atmosphere
$4-6 per coffee, loyalty program, seasonal discounts
Downtown location, mobile ordering, delivery
Social media, local events, email newsletters
Understanding and optimizing the complete customer experience
Customer becomes aware of a problem or need
Researching solutions and comparing options
Making the purchase decision
Post-purchase experience and loyalty
Creating detailed profiles of your ideal customers
Marketing Manager, 35-45
Founder, 25-35
Apply your knowledge with these hands-on activities
Objective: Analyze the 4 Ps of a real company
Objective: Create detailed buyer personas for a fictional business