How to Get Started in Video Marketing in 2021

December 16, 2020 3 min read

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 Capturing someone's attention isn't easy. In a crowded digital world, entrepreneurs have to find any way they can to stand out from the competition and resonate with audiences. That's one reason why video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022.

For many small- and medium-size businesses, that means 2021 will have to be the year of video marketing. About 78 percent of people watch videos every week, and 55 percent watch them every single day. If you don't have quality video content, you're missing out on a massive opportunity for your business and should look into iStock. At this point, video should be central to marketing campaigns, but not just because people watch videos. 

Video marketing boasts a range of significant benefits to your business. A website is 53 times more likely to hit the top page of Google search results if it includes a video. Additionally, Hubspot reports that including a video on your landing pages can increase conversion by up to 80 percent. Between SEO and conversion boosts, video can play a significant role in improving the quality of your organic traffic. Some research suggests video can actually increase organic traffic by up to 157 percent. Not only that, but video is infinitely more shareable than traditional ads or articles. Social video is shared 1,200 percent more than text and images combined, and 64 percent of consumers report buying something after watching a branded video from a company.

The question should no longer be "should we get into video marketing," it should be "how do we get into video marketing?"

The answer, fortunately, is simple. iStock is a leading global source of stock video footage and visual content. iStock offers small- to mid-sized businesses and individuals an extremely powerful way to make their messages stand out to consumers. With distinct, exclusive, authentic video and images sourced from some of the best creators in the world, iStock helps any company create content that truly resonates with viewers. They work hand-in-hand with contributors to relay data, info, tips, and tricks that help creators better hone their product and curate an exclusive, high-quality library that you won't find anywhere else. Better yet, their industry-leading legal protection ensures you won't encounter any copyright issues or legal snafus, so you can focus solely on your message.

iStock offers an enormous breadth of distinct, authentic content and affordable pricing that puts it an arm and a leg above both free and paid competitors. With a huge collection of video to choose from and seamless integration into your workflow, you can create outstanding video content that's on-brand and on-message. No matter what your business does or what you aim to accomplish this year, iStock can help.

If you're going to make 2021 the year of video, you need the best tech and design assets available. iStock offers both for an affordable price tag. Head on over to their website to learn more and check out pricing.