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Mailchimp claims over 60% share of email industry in latest report

Mailchimp has released its first annual report since 2016, highlighting a number of key milestones for the email platform turned all-in-one marketing platform. The company claims a 60.51% share of

Email Marketing 2020-01-08

Your ability to adapt and learn is essential to your success in 2020

Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with all the 2020 predictions and prognostications that are rolling in. I don’t put much stock

Email Marketing 2020-01-03

Global email benchmark report indicates Government organizations increased open rates by 11% in 2019

Email service provider Campaign Monitor has released its annual global email benchmarks report, offering marketers a glimpse into email marketing performance across industries. Government organizations topped the list as having

Email Marketing 2020-01-02

3 tips to elevate your brands email program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities

Email Marketing 2019-12-27

A geeks guide to managing your email list in 2020

As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method

Email Marketing 2019-12-23

Compare 14 top marketing automation platforms

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size,

Email Marketing 2019-12-20

Email marketers: Keep growing, but also take the time to teach others

It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing collection of clients from

Email Marketing 2019-12-18

Conversational Emails | How To Step Up Your Email Marketing Game

I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 than last

Email Marketing 2019-12-17

Global email benchmark report finds email isnt dead its essential

Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report

Email Marketing 2019-12-13

Most consumers check email for holiday deals, but conversion doesnt come easy

Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their

Email Marketing 2019-12-12