Ryanair shifts positioning to push its environmental credentials
There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental
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Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign.
Aldi’s was among the top performing
Coca-Cola teases with promise of a new global campaign
It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens.
This year, however,
Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can