Ryanair, Apple, TimeTo: 5 things that mattered this week and why

Ryanair, Apple, TimeTo: 5 things that mattered this week and why

Ryanair shifts positioning to push its environmental credentials There’s no getting away from the fact that flying isn’t good for the planet. And as consumers become more concerned about their environmental

Marketing News 2019-11-29
The backlash against Black Friday should work in retailers’ favour

The backlash against Black Friday should work in retailers favour

This year marks the 10th edition of Black Friday in the UK. Amazon brought the previously American phenomenon across the pond in 2010 and other retailers quickly jumped on board,

Marketing News 2019-11-28
Amazon proves consumers are choosing easy over ethical

Amazon proves consumers are choosing easy over ethical

How much is too much? A pint of Speedway Stout sold by The Craft Beer Co in London costs £22.50 – that’s too much. Teenagers wearing Jimmy Choo Diamond Trail stretch

Marketing News 2019-11-27
Marketoonist on brand trust

Marketoonist on brand trust

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy. With a subscription to Marketing Week Premium you will

Marketing News 2019-11-26
Aldi crowned this year’s most effective Christmas ad

Aldi crowned this years most effective Christmas ad

Aldi’s Christmas ad featuring its festive brand mascot Kevin the Carrot and villain Russell Sprout has been crowned this year’s most effective Christmas marketing campaign. Aldi’s was among the top performing

Marketing News 2019-11-24
Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why

Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why

Coca-Cola teases with promise of a new global campaign It wouldn’t be Christmas without a Coca-Cola truck tour and its long-running ‘Holidays are Coming’ ad appearing across TV screens. This year, however,

Marketing News 2019-11-23
If analytics gave you a ‘single source of truth’, could you handle it?

If analytics gave you a single source of truth, could you handle it?

Let’s be blunt. Implementing an advanced marketing measurement and predictive analytics programme that creates a holistic, unified view of marketing impact across all online and offline channels and silos can

Marketing News 2019-11-22

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