Lyfdose– SEO, Search Marketing News and Tutorials

Getting started with mobile attribution

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study

Mobile Marketing 2019-11-24

Enterprise Call Analytics Platforms: A Marketers Guide updated for 2019!

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel

Mobile Marketing 2019-11-24

Analyst firm: Google smart speaker shipments dropped in Q2 2019

According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw a nearly 20% decline in unit shipments

Mobile Marketing 2019-11-24

App Annie picks up mobile advertising analytics provider

Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market

Mobile Marketing 2019-11-24

Mobile conversions rising, but desktop conversions still 93% more valuable, study says

Despite the fact mobile devices are now the dominant way that consumers browse and search the internet, mobile ad clicks and conversions are less valuable than those on the desktop.

Mobile Marketing 2019-11-24

Revenge of the small business website

For several years, many SEOs have been proclaiming the end of small business (SMB) websites. The theory is that third party destinations (GMB, Facebook, Yelp, etc.) have taken over and

Mobile Marketing 2019-11-24

GroundTruth offers automated store visit optimization tool for self-service platform

Location intelligence provider GroundTruth announced that its self-service advertising platform will offer an automated visit-optimization capability. That means bidding is optimized for campaigns and creatives that drive physical store visits.

Mobile Marketing 2019-11-21

Get More Value Out of Your First-Party Data

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in

Mobile Marketing 2019-11-20

Amazon tops Google in Q3 smart speaker market report

Market research firm Canalys reported that Amazon shipped three times the number of smart speaker/display units as Google in the third quarter of 2019. According to the company, Google was

Mobile Marketing 2019-11-14

A story of a loyalty app: How mobile applications can keep improving your customer experience

Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about

Mobile Marketing 2019-11-12