Lyfdose– SEO, Search Marketing News and Tutorials

Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Customer Match lists will be leveraged increasingly within Google Ads, equal to an email sent to advertisers this week. These lists will soon be eligible to be used within an worth

SEO 2022-05-06

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from increasingly than 500 PPC specialists from virtually the globe. The findings imbricate search

SEO 2022-05-06

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way

SEO 2021-03-26

How to show Lighthouse Scores in Google Sheets with a custom function

Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code

SEO 2020-11-09

Get beyond the algorithm with a data-driven SEO content strategy

The divide between SEO and UX is shrinking, making success in search more challenging. Evolving your SEO strategy to focus on site experience is critical. Join us on Thursday, November 12,

SEO 2020-11-06

8 major Google algorithm updates, explained

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in

SEO 2020-10-13

Were hiring a new content lead for Search Engine Land and SMX

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for

SEO 2020-09-23

Your all-access guide to improving your Google search visibility

You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you

SEO 2020-09-23

8 major Google ranking factors SEO guide

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by

SEO 2020-09-15

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use

SEO 2020-08-07