Sour Patch Kids, everyone’s favorite sweet-sour candy, has taken social by storm. Soon without making Gen Z dreams come true with an Olivia Rodrigo collab that all began with a Tweet, the trademark blew past one million followers to wilt the most popular snack trademark on TikTok. How did they do it?
Adweek recently unprotected up with 360i Social Strategist Shelby Jacobs to find out, as part of the Social Confidential video series that looks overdue the logo to find out who is tweeting and sharing for major brands. Shelby dished on SPK’s most popular TikTok, the sweetest part of her job, her translating for fellow trademark managers on social, and more.
Head to Adweek to hear increasingly well-nigh the strategy that launched SPK to 1.4 million followers.
The post Adweek’s Social Confidential: How Sour Patch Kids’ ‘No-Rules’ Approach Hypnotizes and Delights Fans appeared first on 360i Digital Agency Blog.
