In the words of Big Daddy Kane: “Managing social media ain’t easy.”
There are myriad channels: Twitter, Facebook, Instagram, Snapchat, TikTok, LinkedIn, just to name a few. Posts to write. Graphics to design. Reels to film. Cats to meme. The list goes on and on.
To stay on top of it all… well, it’s a full-time job. But AI for social media can make it a whole lot increasingly manageable.
Artificial intelligence can help you handle many tasks quickly, easily, and in bulk. That ways you can plan, produce, schedule, and monitor your content faster—so you can get when to doom-scrolling with the rest of us.
Wanna learn how to use AI in your social media marketing? Let’s get into it.
- What is AI for social media?
- How can AI be used in social media?
- What are the benefits of using AI?
- What are the weightier AI social media tools?
What is AI for social media?
In the simplest terms, social media AI refers to tools that can simulate human intelligence to automate and optimize aspects of social media marketing.
Basically, strained intelligence ways “machines doing things that usually require real, live people.” Things like analyzing data sets, amalgamating large quantities of information or data, gingerly large sums and probabilities… that sorta stuff. So, when you hear terms like “AI marketing” or “AI in social media,” people are talking well-nigh AI (machines that can replicate human intelligence) specifically for marketing purposes.
But AI isn’t a replacement for social media marketers. These AI tools plicate your social media expertise to help you do your job increasingly efficiently, increasing the speed of things like content megacosm and regulars analysis.
Think of AI like a superpower. Only, instead of stuff bitten by a radioactive spider, imagine you’ve been bitten by a radioactive Instagram influencer—and now you can do your job five or ten times faster.
(But jokes aside: If an influencer bites you, definitely get that checked out by a professional.)
How is AI used in social media?
AI has all sorts of applications for marketing. It can write ads, landing pages, and plane ramified code. It can diamond images, create and edit videos, transcribe audio, and much more. And AI can do all of these things for social media, too.
Here are just some of the ways you can use AI in your social media marketing:
- Create social content. By now, we’ve all seen some kind of AI-generated content. These AI copywriting tools can write unshortened social posts, plane customizing the messaging for your target regulars and driving higher engagement. AI can moreover create images and videos, helping you pump out a steady stream of new content.
- Provide consumer service. AI chatbots are totally waffly the way folks interact with brands online. You can use AI to instantly write support requests and commonly asked questions, providing faster response times and reducing the workload on human consumer service reps.
- Identify new trends. Wanna stay in the know? AI can identify emerging patterns and viral topics wideness social platforms, giving you the most up-to-date info on popular topics and ensuring your content is unchangingly super relevant.
- Analyze trademark sentiment. AI tools can sort through posts, comments, and reviews to provide insight into how your people finger well-nigh your products or services. This information can requite you a deeper understanding of your regulars and inform ways you might modernize the perception of your brand.
- Target social ads. With its worthiness to unriddle huge amounts of user data, AI can predict the type of content your regulars will engage with and suggest which ads are most likely to convert—meaning a largest return on ad spend.
And it’s not just marketers using AI on social media. Today, many social platforms are using AI themselves. From LinkedIn’s job and connection suggestions to Facebook’s targeted ads and content recommendations, AI is the driving gravity that powers our increasingly personalized, user-focused social media experiences.
What are the benefits of AI for social media?
Maybe the benefits of AI for social are weightier summed up with an emoji: 
There are an unscientific 4.89 billion social media users today, and that number is projected to grow to 5.85 billion by 2027. And the market share of AI in social media was worth scrutinizingly $992.7 million in 2021, expected to grow to $12 billion by 2031—which ways we’re gonna see a lot increasingly AI for platforms like Facebook and LinkedIn over the coming years.
As a social media marketer, you need to understand how to use these AI tools effectively. That’s the only way to ensure you’re harnessing the full power of AI to unzip your wayfarers goals and maximize your marketing ROI.
Some of the key benefits of using AI include:
- Save time: With AI, you can create content in batches and schedule it days, weeks, or plane months superiority of time. This gives you the self-rule to concentrate on fine-tuning your strategy, analyzing what’s working (and what’s not), adjusting campaigns for peak performance, and so much more.
- Reduce costs: AI doesn’t need food, doesn’t sleep, and doesn’t undeniability in “sick” when it’s sunny outside. It can post content during off-hours, write the content of posts for you, and unriddle your data in the background—all tasks that might otherwise require spare headcount.
- Improve results: AI’s tampering capabilities can identify the aspects of your campaigns that might not be performing as expected. It can support with testing (or let you optimize for conversions automatically), ensuring that your social media marketing is getting maximum engagement and conversions.
AI isn’t just flipside trend—it’s a social media game-changer. And with the right AI marketing tools, it can totally transform the way you work.
Best AI tools for social media
Nowadays, marketers use AI tools for so many variegated parts of their job: email marketing, SEO, data analytics, optimization, consumer support—and, of course—social media.
Here are just a few examples of AI-powered tools for social media marketers:
1. AI social media writing tool: Smart Reprinting (Unbounce)
Smart Copy is Unbounce’s souvenir to the shimmer cursor of doom. Social media managers know the existential slipperiness that occurs when they’ve gotta write dozens of engaging posts for each social waterworks (and brand, if you manage increasingly than one). And you’ve gotta do it each and every week.
With Smart Copy, it’s a whole lot easier. Choose from one of 45 AI reprinting templates, add some vital info, wave your magic wand (or, ahem, click the button), and get all the content you need in seconds. Choose your favorite versions, reprinting ‘em into your social scheduling tool, and presto—you’ve got your weekly content sorted.
Smart Reprinting isn’t just for social media, either. You can use this AI writing tool to write your reprinting for your unshortened campaign, from landing pages to emails and everything in between. (Talk well-nigh time-savings, huh?) And weightier of all, you can use Smart Reprinting for free—right now.
2. AI diamond tool: Magic Diamond (Canva)
If you need a lil’ help designing social graphics, Canva has the AI tool for you. Magic Design promises to help make you spin up attention-grabbing images faster and easier than overly before.
Using Magic Diamond is as simple as uploading your own media, then prompting it to create any number of unique and custom designs. And just like Canva’s other products, you don’t have to be a graphic designer to be worldly-wise to create beautiful, on-brand collateral that can be resized with the click of a sawed-off for all the social media channels you use.
3. AI posting and scheduling tool: ViralPost (Sprout Social)
AI isn’t just well-nigh writing content or designing images. Data wringer is a crucial speciality of social media management—and AI can help with that, too.
When you’re scheduling content weeks or months out, it can be nonflexible to decide the weightier times to post on each social channel. ViralPost from Sprout Social uses AI to unriddle your regulars engagement data and determine the optimal posting times for your brand, simplifying your scheduling process and maximizing your reach.
4. AI social media analytics tool: ContentStudio
Speaking of analyzing data: ContentStudio reports everything you need to know well-nigh the performance of your social media finance wideness every channel. Get daily AI-powered insights, create and share customizable reports—all as part of a platform that includes post-scheduling and AI content generation.
5. AI social listening tool
If your social media strategy includes frequent engagement wideness a tuft of platforms, then social listening is imperative—but it can moreover be kinda tedious.
Tools like Sprinklr use AI and machine learning to do the social listening for you, helping you identify topics, trends, and plane influencers that are most important to your customers and prospects.
6. AI sentiment wringer tool
Are people often happy with your brand? Do they socialize your trademark with positive or negative emotions?
Figuring that out over several channels can be daunting. Brand24 does it for you wideness social networks, forums, news channels, podcasts, and plane blogs and newsletters, so you can unriddle all the variegated emotions associated with your brand.
AI is transforming social media—and marketers need to get ready
None of these tools are gonna transform marketing—let vacated social media—on their own. But together, they demonstrate the whence of an enormous transpiration in how we create content, unriddle information, and engage with our audiences online. As AI continues to modernize (and as we get largest at using it), it’s well-spoken that the way we do social media marketing is going to be totally transformed.
AI is poised to redefine our strategies, making them increasingly personalized, increasingly streamlined, and increasingly data-driven. It’ll help us understand our audiences on a deeper level, create increasingly engaging content, and optimize our campaigns based on real-time insights.
Marketing is changing—and marketers need to transpiration with it. Those who learn to work with AI will be the weightier equipped for the next era of social media marketing.
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