Switching from Google Analytics—here’s what you need to know

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Google has dominated the data analytics marketplace for so long that it might finger daunting to switch. You may have reservations well-nigh an unorganized platform considering you have been conditioned to think there is no other tool that can live up to Universal Analytics.

We are here to reassure marketers that is not the case—switching has never been easier. Especially since Google recently spoken they would be sunsetting their Universal Analytics platform.

If you made it here, you are likely to have once washed-up your research on the pitfalls and limitations of Universal Analytics’ successor, Google Analytics 4. If not, it is worth reading ‘Google Analytics 4: drawbacks and limitations—is it worth sticking around?’.

Chances are, you have taken notice of the laundry list of issues with Google Analytics 4 and are considering jumping ship. This could be considering of data quality or limitations, a lack of privacy-friendly features, or transparency in handling data.

As a marketer or analyst, you need to make an informed visualization and segregate the platform whose full-length sets fit your organization’s needs to process user-level data while towers trust with visitors. This vendible will help relieve some of the cognitive dissonances you may be experiencing. Let’s get into it:

Which is better, a self-ruling plan or a paid one?

It all comes lanugo to the compromises and limitations you can winnow depending on your project. Here are some key differences:

Free plan

Free web analytics platforms unchangingly have constraints—whether it is reduced performance, lack of solid privacy features, or sampled data. Nevertheless, a self-ruling web analytics platform can help you run your projects successfully.

Certain platforms ensure an easy upgrade from self-ruling to paid and increasingly wide versions. They moreover let you alimony the setup, data, tags, etc., so you do not have to start collecting data from scratch. Others just eliminate the limitations and lift the price.

Paid alternatives

Paid alternatives overcome the limits of their self-ruling forerunners and grant increasingly options for data hodgepodge and analysis. This includes the performance of the analytics platform, data protection, and wide-stretching consumer support.

For many organizations, the standard data safeguards of public clouds are sufficient. However, those operating in jurisdictions with strict data privacy regulations or highly regulated industries, like finance or healthcare, might require a private deject or on-premises hosting. This is when having a paid plan would be necessary.

Piwik PRO offers both a self-ruling and paid plan so variegated kinds of organizations can get the service tailored to their needs.

Which is better, public, private cloud, or a self-host cloud?

Storing data on in-house servers used to be the gold standard for executing analytics safely and securely. Though, cloud-based analytics platforms have been steadily gaining market share.

Here is how they differ:

Public cloud

Public deject is the most widely used model on the market. Storage space is shared between all the organizations that lease the environment from the same company. Public clouds are recommended for small and medium-sized organizations since they are increasingly cost-efficient and quicker to deploy than the other options.

A drawback of public clouds is storing data on the external provider’s servers. The responsibility for data security rests with the provider. While this may be convenient, it limits how you can protect your data.

Some companies need to comply with strict internal data protocols or data residency regulations. With Piwik PRO, marketers can segregate between four deject hosting options— Germany, the Netherlands, the U.S., and Singapore.

Private cloud

Another type of deployment is through a private cloud. This model is often tabbed “company cloud” or “organization cloud” considering it is built exclusively for one organization. Companies that want to, or must separate their data from other deject users who segregate private cloud. This gives them the convenience of using the a public deject with largest data security.

A downside of a private deject is the forfeit is significantly higher than a public considering it requires the towers of new infrastructure. Additionally, the installation time for private deject is typically longer than with public cloud. For example, with Piwik PRO, the technical onboarding for private deject clients takes well-nigh two weeks.

On-premises (self-hosted)

In an on-premises model, the infrastructure is built and managed by the visitor or organization, with employees having physical wangle to all resources. The visitor stores the data on its own servers or servers that they rent or lease from third parties.

Storing data in a chosen location and having full physical wangle to the infrastructure allows companies to process personal data securely. However, the financing related to the on-premises solution are significant and towers and running your own data part-way is a long and complicated process.

Myths vs. Facts well-nigh switching analytics platforms

Despite the advancements of volitional platforms, some organizations are hesitant to make the move yonder from Google Analytics. To help dispel worldwide fears and bring sensation to other platforms, here are the worldwide misconceptions well-nigh switching:

I’ll lose historical data

This is a fact, but not for long. Some alternatives have ripened data importers in the wake of Universal Analytics stuff deprecated. 

Alternatives are not integrated with Google

This is a myth. Alternatives are designed to work seamlessly with other Google solutions and partner products.

I miss some reporting capabilities

This is false. Each volitional has unique reporting capabilities, and some are very flexible, permitting for increasingly transformations and data exports than Universal Analytics.

Switching from GA4

It is easier to run razzmatazz campaigns with Universal Analytics

This is true. There is deep integration with Google Analytics and Google Ads/Google Marketing Platform, which gives wangle to an wide-stretching repertoire of data.

I’ll lose my rank in Google Search

This is a myth. Alternatives’ customers do not report a lower rank in Google Search. Make sure your site is fast, mobile-friendly, popular (links), and with well-constructed metadata.

Where should you go from here?

As the importance of compliance with regulations is growing, marketers should consider analytics platforms that offer a full set of privacy features.

Our intention with Piwik PRO Analytics Suite has unchangingly been to requite clients powerful analytics capabilities withal with key privacy and security features.

While we cannot tell you exactly what platform is right for your organization, we can help with your research.

If you’d like to learn increasingly well-nigh Google Analytics alternatives or get increasingly information on the Piwik PRO Analytics Suite, visit piwik.pro.

The post Switching from Google Analytics—here’s what you need to know appeared first on Search Engine Watch.

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