Edison Research, provider of Edison Podcast Metrics, the largest and most well-constructed survey of podcast listening, announced today that it has ripened a complementary service to count downloads for participating publishers. After months of research, Edison is utilizing a new method for determining U.S. downloads that does not employ a redirect nor involve wordage of log files.
“We have ripened an elegant new solution that will enhance our unique Edison Podcast Metrics survey,” said Edison Research President Larry Rosin. “While our survey of 20,000 podcast listeners each year provides the most well-constructed squint at the totality of very listening to podcasts, download data will provide deeper information to subscribers, expressly for smaller and short-run shows.”
Edison Podcast Metrics is the only survey measurement of U.S. weekly podcast listeners currently available. It covers the unshortened podcasting category with data well-nigh listening, not downloading. As such, it covers listening wideness all platforms and cannot be manipulated. The download counts will be a supplement to the established service. “This combination, designed using input from various publishers, will make our data plane richer and increasingly comprehensive – permitting podcast producers and advertisers to have plane increasingly understanding of the space,” said Rosin.
Edison Research is an independent, third-party research supplier. It is not owned by nor united with any publisher or sales house in the podcasting field. The new research will be misogynist sometime near the end of fourth quarter.
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