How to Boost Posts on Facebook, Better

Want to learn how to boost posts on Facebook, the right way? Take HubSpot Academy's free Facebook Ads Training course today: http://bit.ly/2GEBHUA Then continue on to our comprehensive guide to Facebook marketing to create loyal fans and grow your business: http://hubs.ly/H06VmKz0 If you have a Facebook Business Page, youve probably seen the little blue button suggesting you boost a post Dont touch it. I know, youre tempted. With that button, Facebook allows you to advertise content with just two clicks. And considering how confusing Facebook advertising can be, it may seem like a quick win. But I promise, its not the best use of your money. Instead, promote your posts in the Ad Manager. It may take a few extra minutes, but itll give you more control over who sees your ad and the cost effectiveness of your spend. Go to the drop down menu in the top right corner of your Page and look for Create Ads. First, pick the objective of your campaign. This should depend on the ideal action you want people to take when they see your post. If you promote a blog post, for instance, optimize for traffic. Pick the location, age group, and gender you want to advertise to. Use detailed targeting to specify Pages theyve liked, interests, or even what company they work for -- a great idea for B2B advertisers. Then, set your budget, whether thats a daily budget or a maximum spend for the ad. Finally, flip over to the use existing post tab. There you can choose a post youve already published, place your order, and youre done. Word to the wise, not every post is worth your money. Look to the Posts tab in Page Insights to see which are already receiving above average engagement from your fans -- those are great candidates to boost with your budget. As you get the hang of Facebook advertising, youll start to understand which content works well for paid. Plan the featured images for those posts ahead of time. You wont be able to promote any that have more than 20% text. I know, Facebook is making it harder and harder for Pages to have their content seen in the News Feed. Dont be discouraged and definitely dont let Facebook tempt you with that boost button. Promote your posts the right way and always keep your goal in mind. Facebook advertising, boost Facebook posts, how to advertise on Facebook, Facebook Marketing, social media, social media advertising, how to boost a post on facebook 2016, how to boost my post on facebook, how to boost a post