Facebook launches free ‘paid online events’ for SMBs and others

Facebook launches free paid online events for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for

Social Media 2020-08-14
Agency commits to equality in influencer marketing

Agency commits to equality in influencer marketing

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of

Social Media 2020-08-13
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

Facebooks default Limited Data Use period ends Aug. 1: How to stay CCPA compliant

On July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts

Social Media 2020-07-30
Facebook CCPA compliance challenges: Limited Data Use

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation

Social Media 2020-07-06
Create TikTok ads that convert by embracing the platform’s storytelling style

Create TikTok ads that convert by embracing the platforms storytelling style

Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad

Social Media 2020-07-02
Facebook Ads boycott: What will be the measure of success?

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today

Social Media 2020-07-01
Facebook has a PR problem, not a long-term revenue problem

Facebook has a PR problem, not a long-term revenue problem

Facebook is under siege. The movement to persuade advertisers to pause their ad spend for the month of July (#StopHateforProfit) is an organized one, backed by groups ranging from the

Social Media 2020-06-30
July boycott: Marketing without Facebook Ads

July boycott: Marketing without Facebook Ads

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing

Social Media 2020-06-29
Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Monday. The platform is designed to help small and medium-sized businesses manage digital campaigns

Social Media 2020-06-29
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services

Social Media 2020-06-26

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