4 Secrets of Mobile Retention

4 Secrets of Mobile Retention

Good news, mobile marketing teams: user retention doesn’t have to be a losing battle. There was once a time when growth was the name of the game in mobile marketing, but

Mobile Marketing 2019-11-25
6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

6 Mobile Marketing Secrets Youll Learn in 6 Minutes

Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation.  Within this category, mobile marketing automation has emerged to cater

Mobile Marketing 2019-11-25
How Mobile Marketing + Email Pack a Punch for Marketers

How Mobile Marketing + Email Pack a Punch for Marketers

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is

Mobile Marketing 2019-11-24
Getting started with mobile attribution

Getting started with mobile attribution

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study

Mobile Marketing 2019-11-24
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!

Enterprise Call Analytics Platforms: A Marketers Guide updated for 2019!

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel

Mobile Marketing 2019-11-24
Analyst firm: Google smart speaker shipments dropped in Q2 2019

Analyst firm: Google smart speaker shipments dropped in Q2 2019

According to Canalys, the global smart speaker market grew 55% in the second quarter of 2019. However, the firm reported that Google saw a nearly 20% decline in unit shipments

Mobile Marketing 2019-11-24

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